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Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory

Title data

Stegmann, Pascal ; Ströbel, Tim ; Woratschek, Herbert:
Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory.
In: Sport Management Review. (9 April 2024) . - pp. 1-28.
ISSN 1441-3523
DOI: https://doi.org/10.1080/14413523.2024.2329826

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 12 Apr 2024 08:30
Last Modified: 12 Apr 2024 08:30
URI: https://eref.uni-bayreuth.de/id/eprint/89298