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Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory

Title data

Stegmann, Pascal ; Ströbel, Tim ; Woratschek, Herbert:
Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory.
In: Sport Management Review. Vol. 27 (2024) Issue 4 . - pp. 544-571.
ISSN 1441-3523
DOI: https://doi.org/10.1080/14413523.2024.2329826

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 12 Apr 2024 08:30
Last Modified: 29 Jul 2024 10:51
URI: https://eref.uni-bayreuth.de/id/eprint/89298