at Google ScholarTitle data
Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers.
2024
Event: 17th Global Brand Conference
, 22.04.2024 - 24.04.2024
, Edinburgh, United Kingdom.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Marketing and Sportmanagement > Chair Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 May 2024 06:41 |
| Last Modified: | 10 May 2024 06:41 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/89519 |