Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers

Titelangaben

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers.
2024
Veranstaltung: 17th Global Brand Conference , 22.04.2024 - 24.04.2024 , Edinburgh, United Kingdom.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )