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Brandt, Christian ; Negroe, Jorge:
Examining new niche league formation in Association Football : the case of the Liga de Balompié Mexicano.
In: Managing Sport and Leisure.
(2024)
.
ISSN 2375-0472
DOI: https://doi.org/10.1080/23750472.2024.2356197
Abstract
Research question: The Liga Balompié Mexicano (LBM) is one of the very few cases in team sports where competition is organised outside of established associations and their pyramidal system. This paper analyses which strategies the new niche league uses to emerge and establish based on four key resources: location, venues, players, and broadcasting.
Research methods: This article uses a case study approach. Its evidence is based on a thematic analysis of documents, two semi-structured interviews. Socio-economic data on three specific resources were calculated.
Results and Findings: The league entered minor/poorer unserved markets and a few larger markets where they identified a specific niche. The teams played mostly in public stadiums, lower in capacity compared to established leagues. The LBM failed to sign an adequate broadcasting deal but was able to recruit some attractive players.
Research contribution/implications: The empirical findings contribute to a further conceptualisation of niche leagues. It identified and emphasised the potential benefit of rebirth clubs for new leagues.
Weitere Angaben
| Publikationsform: | Artikel in einer Zeitschrift |
|---|---|
| Begutachteter Beitrag: | Ja |
| Institutionen der Universität: | Forschungseinrichtungen > Zentrale wissenschaftliche Einrichtungen > Bayreuther Zentrum für Sportwissenschaft (BaySpo) |
| Titel an der UBT entstanden: | Ja |
| Themengebiete aus DDC: | 300 Sozialwissenschaften 700 Künste und Unterhaltung > 790 Sport, Spiele, Unterhaltung |
| Eingestellt am: | 27 Mai 2024 07:25 |
| Letzte Änderung: | 27 Mai 2024 07:25 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/89613 |