Titelangaben
Arnold, Lisa-Marie ; Germelmann, Claas Christian ; Kuhn, Johanna ; Henze, Moritz:
Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? : A Field Study.
2024
Veranstaltung: AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress
, June 25-29, 2024
, Bel Ombre, Mauritius.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung
,
Paper
)