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Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? : A Field Study

Title data

Arnold, Lisa-Marie ; Germelmann, Claas Christian ; Kuhn, Johanna ; Henze, Moritz:
Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? : A Field Study.
2024
Event: AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress , June 25-29, 2024 , Bel Ombre, Mauritius.
(Conference item: Conference , Paper )

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 06 Aug 2024 08:00
Last Modified: 06 Aug 2024 08:00
URI: https://eref.uni-bayreuth.de/id/eprint/90156