at Google ScholarTitle data
Anderski, Matthias ; Stegmann, Pascal ; Fuller, Rachel ; Dickson, Geoff ; Ströbel, Tim:
“He's One of Our Own” : An Experimental Study Examining the Effects of Country of Origin and Club Levels on Fans Behavior and Purchase Intentions among Asian Fans of the German Bundesliga.
2024
Event: 32nd Conference of the European Association for Sport Management (EASM)
, 03.09.- 06.09.2024
, Paris, France.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 13 Sep 2024 07:05 |
| Last Modified: | 16 Sep 2024 07:55 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/90386 |