at Google ScholarTitle data
Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking Sport Brand Co-creation : An Empirical Examination of Brand Co-creation Performances.
2024
Event: 32nd Conference of the European Association for Sport Management (EASM)
, 03.09.- 06.09.2024
, Paris, France.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 17 Sep 2024 07:51 |
| Last Modified: | 17 Sep 2024 07:51 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/90417 |