at Google ScholarTitle data
Dreher, Frederic ; Ströbel, Tim:
Promoting circularity through co-creation of value among brands and customers : A case study within the sports fashion industry.
2024
Event: 53rd European Marketing Association Conference (EMAC)
, 28.05.-31.05.2024
, Bukarest, Romania.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 17 Oct 2024 05:58 |
| Last Modified: | 17 Oct 2024 05:58 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/90735 |