at Google ScholarTitle data
Jordan, Stephanie ; Kracklauer, Alexander H. ; Germelmann, Claas Christian:
Advancements and Challenges in AI Applications for B2C Retail Promotions : Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks.
In: Bach Tobji, Mohamed Anis ; Jallouli, Rim ; Sadok, Hicham ; Lajfari, Kaltoum ; Driss, Mafamane ; Mahboub, Houda
(ed.):
Digital Economy : Emerging Technologies and Business Innovation. -
Cham
: Springer
,
2025
. - pp. 3-21
. - (Lecture Notes in Business Information Processing
; 530
)
ISBN 978-3-031-76364-9
DOI: https://doi.org/10.1007/978-3-031-76365-6_1
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 10 Jan 2025 07:45 |
| Last Modified: | 10 Jan 2025 07:45 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/91525 |