at Google ScholarTitle data
Baier, Daniel ; Decker, Reinhold ; Asenova, Yana:
Collecting and Analyzing User-Generated Content for Decision Support in Marketing Management : An Overview on Methods and Use Cases.
In: Schmalenbach Journal of Business Research.
Vol. 77
(2025)
.
- pp. 419-455.
ISSN 2366-6153
DOI: https://doi.org/10.1007/s41471-025-00208-7
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 17 Mar 2025 08:16 |
| Last Modified: | 19 Nov 2025 12:34 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/92846 |