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Is An Eco-Score Enough? Effects Of An Eco-Score Compared To Dimensional Information And Of Binary Single Issue Labels In Consumer Food Choice

Title data

Grunert, Klaus G. ; Lund, Malene Brio ; Brand, Benedikt Martin ; Hafner, Edvina ; Pravst, Igor:
Is An Eco-Score Enough? Effects Of An Eco-Score Compared To Dimensional Information And Of Binary Single Issue Labels In Consumer Food Choice.
2025
Event: XVIII EAAE Congress , 26.-29. Aug. 2025 , Bonn.
(Conference item: Conference , Speech )

Abstract in another language

Consumers will not normally know the dimensional information on which an eco-score is based. What happens if information on subdimensions is provided in addition to an eco-score or when binary single issue labels are added? And do the effects differ depending on the subjective importance that consumers attach to different dimensions of sustainability? These questions are addressed based on a discrete choice experiment carried out as part of an online survey in Denmark and Slovenia. This study is currently in the field, and results will be available for the conference.

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 01 Sep 2025 09:03
Last Modified: 01 Sep 2025 09:03
URI: https://eref.uni-bayreuth.de/id/eprint/94563