at Google ScholarTitle data
Jordan, Stephanie ; Dreijer, Henrik Madsen ; Germelmann, Claas Christian:
Innovativer Einsatz von Behavioral Marketing und Design sowie Eye-Tracking zur prädiktiven Kundenverhaltensanalyse in einem dänischen Megastore.
In: Bruhn, Manfred ; Hadwich, Karsten
(ed.):
Digital Analytics im Dienstleistungsmanagement : Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle. -
Wiesbaden
: Springer Gabler
,
2025
. - pp. 49-73
. - (Forum Dienstleistungsmanagement
)
ISBN 978-3-658-48324-1
DOI: https://doi.org/10.1007/978-3-658-48325-8_2
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 05 Sep 2025 06:35 |
| Last Modified: | 05 Sep 2025 06:35 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/94591 |