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Warda, Roman ; Purnhagen, Kai:
Impact of EU food information regulation on food supplement marketing strategies : A case study on the German market.
In: British Food Journal.
(2026)
.
ISSN 1758-4108
DOI: https://doi.org/10.1108/BFJ-07-2025-0911
Abstract
This study examines how the incomplete implementation of Regulation (EC) No 1924/2006 (Health Claims Regulation) affects marketing strategies in the European Union (EU) food supplement sector. It explores how national-level interpretations of the regulation influences the use of health-claims on food product.