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Impact of EU food information regulation on food supplement marketing strategies : A case study on the German market

Title data

Warda, Roman ; Purnhagen, Kai:
Impact of EU food information regulation on food supplement marketing strategies : A case study on the German market.
In: British Food Journal. (2026) .
ISSN 1758-4108
DOI: https://doi.org/10.1108/BFJ-07-2025-0911

Abstract in another language

This study examines how the incomplete implementation of Regulation (EC) No 1924/2006 (Health Claims Regulation) affects marketing strategies in the European Union (EU) food supplement sector. It explores how national-level interpretations of the regulation influences the use of health-claims on food product.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Food Information; Food Supplements; Health Claims; Food Law; Nutrition Claims
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics > Department of Law
Faculties > Faculty of Life Sciences: Food, Nutrition and Health
Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Chair Food Law
Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Chair Food Law > Chair Food Law - Univ.-Prof. Dr. Kai Purnhagen
Research Institutions > Research Units > Forschungsstelle für Deutsches und Europäisches Lebensmittelrecht
Faculties > Faculty of Law, Business and Economics
Research Institutions
Research Institutions > Research Units
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 300 Social sciences, sociology and anthropology
300 Social sciences > 340 Law
500 Science
500 Science > 500 Natural sciences
Date Deposited: 12 Nov 2025 07:40
Last Modified: 13 Jan 2026 12:39
URI: https://eref.uni-bayreuth.de/id/eprint/95201