at Google ScholarTitle data
Stegmann, Pascal ; Ströbel, Tim ; O'Reilly, Norm:
Shaping fan engagement behaviour through digital platform features : the role of social capital ; an experimental study.
In: International Journal of Sports Marketing and Sponsorship.
Vol. 27
(2026)
Issue 6
.
- pp. 1-15.
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-04-2025-0164
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Jan 2026 08:51 |
| Last Modified: | 23 Jan 2026 08:51 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/95837 |