at Google ScholarTitle data
Dreher, Frederic ; Ströbel, Tim:
Measuring the effects of engagement in online brand communities on sustainable brand perception along the triple bottom line.
In: Social Responsibility Journal.
(3 March 2026)
.
- pp. 1-21.
ISSN 1758-857X
DOI: https://doi.org/10.1108/SRJ-05-2025-0500
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 Mar 2026 13:47 |
| Last Modified: | 10 Mar 2026 13:47 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/96556 |