at Google ScholarTitle data
Nadeau, John ; Woratschek, Herbert ; O'Reilly, Norm ; Ströbel, Tim ; Levallet, Nadège:
Co-creation of perceived place value by tourism actors in different countries.
In: Tourism and Hospitality Research.
(18 April 2026)
.
ISSN 1742-9692
DOI: https://doi.org/10.1177/14673584261444583
Abstract in another language
This research examines gaps in the co-creation of value literature to address the need for (i) quantitative research in different visitor settings, (ii) deeper knowledge of the impact of different destination actors on visitor perceptions, and (iii) increased use of mixed methods (including in-situ) to enhance the effectiveness of place branding across destination risk contexts. The study examines how co-creation of place value occurs, the role of tourism actors and the moderating effect of the country risk level. In-situ data were collected over a period of time of six years from active tourists in 12 different countries (n=3,643). A typology of country destinations is established to build a structural equation model using data from 12-countries. Findings indicate that all actors significantly contribute to the place value perceived by tourists (i.e., co-creation), where the country risk level is found to limit the impact of some tourism actors on tourists’ perceived place value while enhancing other actors’ impact and loyalty.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Apr 2026 05:55 |
| Last Modified: | 23 Apr 2026 05:55 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/96892 |