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Nadeau, John ; Woratschek, Herbert ; O'Reilly, Norm ; Ströbel, Tim ; Levallet, Nadège:
Co-creation of perceived place value by tourism actors in different countries.
In: Tourism and Hospitality Research.
(18 April 2026)
.
ISSN 1742-9692
DOI: https://doi.org/10.1177/14673584261444583
Abstract
This research examines gaps in the co-creation of value literature to address the need for (i) quantitative research in different visitor settings, (ii) deeper knowledge of the impact of different destination actors on visitor perceptions, and (iii) increased use of mixed methods (including in-situ) to enhance the effectiveness of place branding across destination risk contexts. The study examines how co-creation of place value occurs, the role of tourism actors and the moderating effect of the country risk level. In-situ data were collected over a period of time of six years from active tourists in 12 different countries (n=3,643). A typology of country destinations is established to build a structural equation model using data from 12-countries. Findings indicate that all actors significantly contribute to the place value perceived by tourists (i.e., co-creation), where the country risk level is found to limit the impact of some tourism actors on tourists’ perceived place value while enhancing other actors’ impact and loyalty.
Weitere Angaben
| Publikationsform: | Artikel in einer Zeitschrift |
|---|---|
| Begutachteter Beitrag: | Ja |
| Institutionen der Universität: | Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät > Fachgruppe Betriebswirtschaftslehre > Ehemalige ProfessorInnen > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät > Fachgruppe Betriebswirtschaftslehre > Lehrstuhl Betriebswirtschaftslehre XV - Marketing und Sportmanagement > Lehrstuhl Betriebswirtschaftslehre XV - Marketing und Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Titel an der UBT entstanden: | Ja |
| Themengebiete aus DDC: | 300 Sozialwissenschaften > 330 Wirtschaft |
| Eingestellt am: | 23 Apr 2026 05:55 |
| Letzte Änderung: | 23 Apr 2026 05:55 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/96892 |