Zeitschrift: International Journal of Sports Marketing and Sponsorship

2024

Anderski, Matthias ; Stegmann, Pascal ; Dickson, Geoff ; Ströbel, Tim:
The role of athlete brands for the international marketing of professional sports leagues : A case study of the German Bundesliga in Asia.
In: International Journal of Sports Marketing and Sponsorship. (29 November 2024) .
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-07-2024-0162

2023

Stegmann, Pascal ; Matyas, Daniel ; Ströbel, Tim:
Hype or opportunity? Tokenization as engagement platform in sport marketing.
In: International Journal of Sports Marketing and Sponsorship. Bd. 24 (2023) Heft 4 . - S. 722-736.
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-08-2022-0157

2016

Popp, Bastian ; Germelmann, Claas Christian ; Jung, Benjamin:
We love to hate them! : Social media-based anti-brand communities in professional football.
In: International Journal of Sports Marketing and Sponsorship. Bd. 17 (2016) Heft 4 . - S. 349-367.
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-11-2016-018