Veröffentlichungen "Buser, Markus"

2022

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform.
In: European Sport Management Quarterly. Bd. 22 (2022) Heft 4 . - S. 548-568.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2020.1820061

Buser, Markus ; Woratschek, Herbert ; Dickson, Geoff ; Schönberner, Jan:
Toward a Sport Ecosystem Logic.
In: Journal of Sport Management. Bd. 36 (2022) Heft 6 . - S. 534-547.
ISSN 1543-270X
DOI: https://doi.org/10.1123/jsm.2021-0056

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center.
In: European Sport Management Quarterly. Bd. 22 (2022) Heft 3 . - S. 293-312.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2020.1780459

2021

Buser, Markus ; Woratschek, Herbert ; Ridpath, B. David:
Gamification through fantasy sports : Empirical findings from professional sport leagues.
In: Sport, Business and Management. Bd. 11 (2021) Heft 5 . - S. 575-597.
ISSN 2042-678X
DOI: https://doi.org/10.1108/SBM-08-2020-0080

Buser, Markus ; Woratschek, Herbert ; Ströbel, Tim:
Sportssponsorering som platform for engagement = Sport Sponsoring as Platform for Engagement.
In: Cortsen, K. ; Hehr, M. ; Nielsen, R. (Hrsg.): Sportsmanagement. - Copenhagen : Reitzels Publishers , 2021 . - S. 78-84
ISBN 9788702319231

Buser, Markus:
Value Co-Creation and Engagement Platforms: Facilitating Business in Service Management.
Bayreuth , 2021 . - VI, 189 S.
( Dissertation, 2020 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00005218

2020

Woratschek, Herbert ; Schönberner, Jan ; Horbel, Chris ; Popp, Bastian ; Buser, Markus:
Conceptualising Natural Resource Integration in Sport Management – The Case of COVID-19.
2020
Veranstaltung: Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2020 , 30.11.-04.12.2020 , Online-Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Stegmann, Pascal ; Nagel, Siegfried ; Buser, Markus ; Schönberner, Jan ; Ströbel, Tim ; Woratschek, Herbert:
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms.
2020
Veranstaltung: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Horbel, Chris ; Popp, Bastian ; Schönberner, Jan ; Woratschek, Herbert:
Conceptualising Pure Public Resource integration on Engagement Platforms in Sport : Using the COVID-19 Crisis as an Example.
2020
Veranstaltung: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online-Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Buser, Markus ; Woratschek, Herbert:
Sport Sponsorship through the Lens of a Platform Perspective.
2020
Veranstaltung: 28th European Assocation for Sport Management Conference (EASM) , 17.-25.09.2020 , Online-Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Actors' Influence on Sponsorship Decisions : Roles, Resources and Sources of Power.
In: SMAB Relevant Management Insights. (2020) Heft 10 . - S. 1-4.

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
The Business Model of Sponsorship Engagement in Sports : Brief and Straight to the Point.
In: SMAB Relevant Management Insights. (2020) Heft 8 . - S. 1-6.

Ströbel, Tim ; Ridpath, Bradley David ; Woratschek, Herbert ; O'Reilly, Norm ; Buser, Markus ; Pfahl, Michael:
Co-Branding Through an International Double Degree Program : A Single Case Study in Sport Management Education.
In: Sport Management Education Journal. Bd. 14 (2020) Heft 2 . - S. 119-128.
ISSN 2163-2367
DOI: https://doi.org/10.1123/smej.2019-0047

Buser, Markus ; Woratschek, Herbert ; Himmel, Viktoria:
Engaging with Sports or Engaging in Doing Sports : A Comparison of Different Logics in Sport Management.
In: SMAB Relevant Management Insights. (2020) Heft 17 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation.
In: SMAB Relevant Management Insights. (2020) Heft 9 . - S. 1-5.

2019

Buser, Markus ; Galinski, Lukas ; Woratschek, Herbert ; Germelmann, Claas Christian ; Schönberner, Jan:
Esport : The New Frontier in Sport Sponsorship.
2019
Veranstaltung: 3rd World Association for Sport Management Conference (WASM) , 16.-19.10.2019 , Santiago de Chile.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Understanding Sponsor's Decision-Making Processes : A Conceptualisation of the Sport Sponsorship Decision-Making-Model.
2019
Veranstaltung: 27th European Sport Management Conference (EASM) , 03.-06.09.2019 , Seville, Spain.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Galinski, Lukas:
Esports : The Blue Ocean in the Sport Sponsorship Market.
2019
Veranstaltung: 27th European Sport Management Conference (EASM) , 03.-06.09.2019 , Seville, Spain.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Woratschek, Herbert ; Schönberner, Jan ; Buser, Markus:
Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings.
2019
Veranstaltung: 48th European Marketing Academy Conference (EMAC) , 28.-31.05.2019 , Hamburg.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

2018

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as a platform.
2018
Veranstaltung: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018 , 03.-05.12.2018 , Adelaide, Australia.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Woratschek, Herbert ; Buser, Markus ; Schönberner, Jan:
Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integration.
2018
Veranstaltung: Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2018 , 21.-24.11.2018 , Adelaide, Australia.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Sport Sponsorship as Engagement Platform.
2018
Veranstaltung: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model.
2018
Veranstaltung: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Woratschek, Herbert ; Buser, Markus:
Was bringen Sponsoren außer Geld? : Sport Sponsoring als Engagement-Plattform.
In: Transfer, Werbeforschung & Praxis. Bd. 64 (2018) Heft 2 . - S. 31-42.
ISSN 1436-798X

2017

Buser, Markus ; Woratschek, Herbert ; Mühlbeyer, Johanna:
Gamification Through Fantasy Sports : Empirical Findings In The Context Of Professional Sport Leagues.
2017
Veranstaltung: 25th European Association For Sport Management Conference (EASM) , September 5-8, 2017 , Bern, Switzerland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Sport Events As A Platform For Sponsoring Engagement : A Conceptual Framework Based On Empirical Insights.
2017
Veranstaltung: 25th European Association for Sport Management Conference (EASM) , September 5-8, 2017 , Bern, Switzerland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Woratschek, Herbert ; Mühlbeyer, Johanna:
Gamification through Fantasy Sports.
2017
Veranstaltung: Global issues and new ideas in sport management : 2nd World Association for Sport Management Conference , 20.-23.06.2017 , Kaunas, Lithuania.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )