Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Corporate Perspectives on Responsibility and Sustainability in the Food System : a (Food) Communicative-Constructivist Viewpoint

Title data

Bartelmeß, Tina ; Godemann, Jasmin:
Corporate Perspectives on Responsibility and Sustainability in the Food System : a (Food) Communicative-Constructivist Viewpoint.
In: Sustainability. Vol. 12 (2020) Issue 5 .
ISSN 2071-1050
DOI: https://doi.org/10.3390/su12052024

Abstract in another language

This study examines how corporations in the German food industry understand
and perceive communication as a corporate social responsibility (CSR) dimension, how they
communicate about food-related sustainability, and how this corporate food communication
can lead to sustainability-oriented change in action-guiding institutions. This study takes a
communicative-constructivist viewpoint that does not focus on the extent to which the communicated
corresponds to the actual action but rather on how communication and communicatively constructed
institutions can shape, influence, or constitute the action. A comparative qualitative case study
approach reveals how two deviant cases within the producing and processing food industry assume
responsibility through food communication and identifies five underlying roles of communication that,
in their case-specific variations yield in two different conceptualizations of perceiving responsibility
through communication. The analysis and interpretation of data, in the reference frame of
communicative institutionalism, outline promising prospects on how corporate food communication
can contribute to institutional changes that guide decisions and actions for sustainable development
of the food system. Furthermore, the findings highlight food quality as a relevant communication
resource for food-related discussions about sustainability that cross systems in the context of the food
system and transforms an institution in such a way that it now also refers to aspects of sustainability.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: corporate social responsibility; food communication; sustainable food quality;
communicative institutionalism; comparative qualitative case study
Institutions of the University: Faculties > Faculty of Life Sciences: Food, Nutrition and Health
Faculties
Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Juniorprofessur Ernährungssoziologie > Juniorprofessur Ernährungssoziologie - Juniorprof. Dr. Tina Bartelmeß
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 300 Social sciences, sociology and anthropology
Date Deposited: 10 May 2021 10:53
Last Modified: 17 May 2021 06:48
URI: https://eref.uni-bayreuth.de/id/eprint/65158