ERef Bayreuth

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Exploring new routes within brand research in sport management : directions and methodological approaches

Title data

Ströbel, Tim ; Germelmann, Claas Christian:
Exploring new routes within brand research in sport management : directions and methodological approaches.
In: European Sport Management Quarterly. Vol. 20 (2020) Issue 1 . - pp. 1-9.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2019.1706603

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Further data

Item Type:	Article in a journal
Refereed:	Yes
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	29 Jan 2020 08:29
Last Modified:	22 Apr 2020 08:40
URI:	https://eref.uni-bayreuth.de/id/eprint/54247