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A Multi-Actor Perspective on Athlete Brand Activism

Title data

Anderski, Matthias ; O'Neill, Francis ; Dickson, Geoff ; Fuller, Rachel ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
A Multi-Actor Perspective on Athlete Brand Activism.
Event: The Australian and New Zealand Marketing Academy (ANZMAC) 2023 , 04.-06.12.2023 , Dunedin, Otago, New Zealand.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 08 Dec 2023 08:50
Last Modified: 08 Dec 2023 08:50