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Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss auf ökologisch nachhaltiges Fanverhalten

Title data

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss auf ökologisch nachhaltiges Fanverhalten.
2024
Event: AK-IASE Conference 2024 , 20.06.2024 - 22.06.2024 , Universität Bayreuth.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Marketing and Sportmanagement > Chair Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 25 Jun 2024 08:05
Last Modified: 25 Jun 2024 08:05
URI: https://eref.uni-bayreuth.de/id/eprint/89838