Literature by the same author
plus at Google Scholar

Bibliografische Daten exportieren
 

Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal

Title data

Fortagne, Marius Arved ; Brand, Benedikt Martin ; Lis, Bettina:
Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal.
In: International Journal of Innovation and Technology Management. (1 October 2024) .
ISSN 0219-8770
DOI: https://doi.org/10.1142/S0219877024500561

Official URL: Volltext

Related URLs

Abstract in another language

The social network site (SNS) “BeReal” recently increased in popularity. In contrast to conventional SNS, BeReal counteracts staged self-portrayal and employing filters. Instead, it aims to uncover how users actually are by posting a photo at an unannounced time within a short period. Therefore, other, BeReal-specific factors need to be taken into account to entirely understand why people are (not) using this app. Building on the Self-Determination Theory, components of the Unified Theory of Acceptance, Use of Technology 2, and BeReal-specific particularities, a research model is validated by n=657 consumers using partial least square structural equation modeling. The authors appear to be the first to shed light on consumers’ usage intentions of this special type of SNS.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: social network sites (SNSs); BeReal; intention to use; FOMO; privacy concerns; well-being
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIII - General Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIII - General Business Administration > Chair Business Administration XIII - General Business Administration - Univ. Prof. Dr. Bettina Lis
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Nov 2024 08:53
Last Modified: 18 Nov 2024 08:53
URI: https://eref.uni-bayreuth.de/id/eprint/91157