at Google ScholarTitle data
Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining Athlete Brand and Team Brand Identification among Gen Z and Gen X.
In: Managing Sport and Leisure.
(23 June 2025)
.
- pp. 1-21.
ISSN 2375-0472
DOI: https://doi.org/10.1080/23750472.2025.2522131
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | Team brand identification; athlete brand identification; generational differences; purchase intention; merchandising; fan behavior |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 25 Jun 2025 05:52 |
| Last Modified: | 25 Jun 2025 05:52 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/93977 |