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Standing at a Cost : Consumer Perceptions of Athlete Activism Sacrifice, Support, and Authenticity

Title data

O'Neill, Francis ; Ströbel, Tim ; Thompson, Ashleigh-Jane ; Dickson, Geoff:
Standing at a Cost : Consumer Perceptions of Athlete Activism Sacrifice, Support, and Authenticity.
In: Journal of Sport Management. (17 December 2025) . - pp. 1-13.
ISSN 1543-270X
DOI: https://doi.org/10.1123/jsm.2025-0130

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Dec 2025 09:30
Last Modified: 19 Dec 2025 09:30
URI: https://eref.uni-bayreuth.de/id/eprint/95476