Anzahl der Einträge: 20.
2025
Brand, Benedikt Martin:
Bridging the intention-behavior-gap through digitalized information (?) : Two laboratory experiments in the textile industry.
In: Journal of Retailing and Consumer Services.
Bd. 84
(2025)
.
- 104179.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2024.104179
2024
Fortagne, Marius Arved ; Brand, Benedikt Martin ; Lis, Bettina:
Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal.
In: International Journal of Innovation and Technology Management.
(1 Oktober 2024)
.
ISSN 0219-8770
DOI: https://doi.org/10.1142/S0219877024500561
Brand, Benedikt Martin ; Dintner, Lara Katharina:
Mapping the sustainability labels jungle in the food context : consumers' preference of label (type).
2024
Veranstaltung: Sustainable Food Systems Symposium 2024
, 17.-18.09.2024
, Göttingen.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung
,
Vortrag mit Paper
)
Robichaud, Zachary ; Brand, Benedikt Martin ; Yu, Hong:
Bridging the information asymmetry in e-commerce : an intercultural perspective on sustainable clothing.
In: International Journal of Retail & Distribution Management.
(23 August 2024)
.
ISSN 1758-6690
DOI: https://doi.org/10.1108/IJRDM-12-2023-0708
2023
Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried:
Effective Return Prevention Measures in the Post-purchase Stage : A Best-Worst Scaling Approach.
In: Marketing : ZFP.
Bd. 45
(2023)
Heft 1
.
- S. 30-47.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2023-1-30
2022
Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers.
In: Electronic Markets.
Bd. 32
(2022)
.
- S. 1039-1060.
ISSN 1422-8890
DOI: https://doi.org/10.1007/s12525-022-00543-1
Brand, Benedikt Martin ; Reith, Riccardo:
Cultural differences in the perception of credible online reviews : The influence of presentation format.
In: Decision Support Systems.
Bd. 154
(2022)
.
- 113710.
ISSN 1873-5797
DOI: https://doi.org/10.1016/j.dss.2021.113710
Brand, Benedikt Martin:
Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce: A German-Chinese Perspective.
Bayreuth
,
2022
. - VIII, 248 S.
(
Dissertation,
2021
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00005941
Rausch, Theresa Maria ; Brand, Benedikt Martin:
Gotta buy 'em all? Online shopping cart abandonment among new and existing customers.
In: International Journal of Electronic Business.
Bd. 17
(2022)
Heft 2
.
- S. 109-134.
ISSN 1741-5063
DOI: https://doi.org/10.1504/IJEB.2022.10044963
Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z.
In: Sustainability.
Bd. 14
(2022)
Heft 9
.
- 5689.
ISSN 2071-1050
DOI: https://doi.org/10.3390/su14095689
Brand, Benedikt Martin ; Baier, Daniel:
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach.
In: International Marketing Review.
Bd. 39
(2022)
Heft 4
.
- S. 955-983.
ISSN 1758-6763
DOI: https://doi.org/10.1108/IMR-03-2021-0139
Shaw, Norman ; Eschenbrenner, Brenda ; Brand, Benedikt Martin:
Towards a Mobile App Diffusion of Innovations model : A multinational study of mobile wallet adoption.
In: Journal of Retailing and Consumer Services.
Bd. 64
(2022)
.
- 102768.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2021.102768
2021
Brand, Benedikt Martin ; Baier, Daniel:
Adaptive Choice-Based Conjointanalyse.
In: Baier, Daniel ; Brusch, Michael
(Hrsg.):
Conjointanalyse : Methoden - Anwendungen – Praxisbeispiele. 2. Auflage. -
Berlin
: Springer Gabler
,
2021
. - S. 205-231
ISBN 978-3-662-63363-2
DOI: https://doi.org/10.1007/978-3-662-63364-9_9
Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
In: Transportation Research Part D: Transport and Environment.
Bd. 91
(2021)
.
- 102680.
ISSN 1361-9209
DOI: https://doi.org/10.1016/j.trd.2020.102680
Brand, Benedikt Martin ; Rausch, Theresa Maria:
Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis.
In: Journal of Cleaner Production.
Bd. 289
(2021)
.
- 125654.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2020.125654
Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt Martin:
New insights in online fashion retail returns from a customers’ perspective and their dynamics.
In: Journal of Business Economics.
Bd. 91
(2021)
Heft 8
.
- S. 1149-1187.
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-021-01032-1
2020
Brand, Benedikt Martin ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to Traditional CBC?
In: Archives of Data Science Series A.
Bd. 6
(2020)
Heft 1
.
ISSN 2363-9881
DOI: https://doi.org/10.5445/KSP/1000098011/06
Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried:
Examining Best-Worst Scaling's validity and reliability : Worth a try?
2020
Veranstaltung: 2nd Meeting of AG MARKETING GfKl
, August, 17-18, 2020
.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung
,
Vortrag
)
2019
Brand, Benedikt Martin ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to Traditional CBC?
2019
Veranstaltung: 6th European Conference on Data Analysis (ECDA2019)
, March 18-20,2019
, Bayreuth, Germany.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung
,
Vortrag
)
Brand, Benedikt Martin ; Baier, Daniel:
Comparative Analysis of E-commerce Configuration Between China and Germany.
2019
Veranstaltung: 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019)
, July, 8-10, 2019
, Tallinn, Estonia.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung
,
Vortrag
)
URL für die Einbettung dieser Seite in externe WWW-Seiten:
https://eref.uni-bayreuth.de/XML/person_gndid/1179958624.xml