Veröffentlichungen "Schönberner, Jan"

2022

Schönberner, Jan:
Actor Engagement as Marketing Objective in Service Ecosystems – Empirical Insights and Conceptualisations at Different Levels of Analysis.
Bayreuth , 2022 . - XI, 245 S.
( Dissertation, 2022 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00006169

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform.
In: European Sport Management Quarterly. Bd. 22 (2022) Heft 4 . - S. 548-568.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2020.1820061

Buser, Markus ; Woratschek, Herbert ; Dickson, Geoff ; Schönberner, Jan:
Toward a Sport Ecosystem Logic.
In: Journal of Sport Management. Bd. 36 (2022) Heft 6 . - S. 534-547.
ISSN 1543-270X
DOI: https://doi.org/10.1123/jsm.2021-0056

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center.
In: European Sport Management Quarterly. Bd. 22 (2022) Heft 3 . - S. 293-312.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2020.1780459

2021

Schönberner, Jan ; Woratschek, Herbert ; Lahey, Johannes:
Leveraging Sport Sponsorship : The Effects of Activation Activities and Perceived Authenticity.
2021
Veranstaltung: 29th European Association for Sport Management Conference (EASM) , Virtual Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Ellert, Guido:
Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions.
In: Sport Management Review. Bd. 24 (2021) Heft 2 . - S. 204-225.
ISSN 1441-3523
DOI: https://doi.org/10.1016/j.smr.2020.07.001

Schönberner, Jan ; Woratschek, Herbert ; Ströbel, Tim:
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions.
In: Cortsen, K. ; Hehr, M. ; Nielsen, R. (Hrsg.): Sportsmanagement. - Copenhagen : Reizels Publishers , 2021 . - S. 84-91
ISBN 9788702319231

2020

Woratschek, Herbert ; Schönberner, Jan ; Horbel, Chris ; Popp, Bastian ; Buser, Markus:
Conceptualising Natural Resource Integration in Sport Management – The Case of COVID-19.
2020
Veranstaltung: Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2020 , 30.11.-04.12.2020 , Online-Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Stegmann, Pascal ; Nagel, Siegfried ; Buser, Markus ; Schönberner, Jan ; Ströbel, Tim ; Woratschek, Herbert:
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms.
2020
Veranstaltung: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Horbel, Chris ; Popp, Bastian ; Schönberner, Jan ; Woratschek, Herbert:
Conceptualising Pure Public Resource integration on Engagement Platforms in Sport : Using the COVID-19 Crisis as an Example.
2020
Veranstaltung: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online-Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Buser, Markus ; Woratschek, Herbert:
Sport Sponsorship through the Lens of a Platform Perspective.
2020
Veranstaltung: 28th European Assocation for Sport Management Conference (EASM) , 17.-25.09.2020 , Online-Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Actors' Influence on Sponsorship Decisions : Roles, Resources and Sources of Power.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 10 . - S. 1-4.

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
The Business Model of Sponsorship Engagement in Sports : Brief and Straight to the Point.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 8 . - S. 1-6.

Woratschek, Herbert ; Schönberner, Jan:
Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Bd. 66 (2020) Heft 3 . - S. 62-66.
ISSN 1436-798X

Schönberner, Jan ; Woratschek, Herbert:
How Should Sponsors Decide about Sponsorships?
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 16 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert ; Ellert, Guido:
Sponsorship Decisions : Are Managers Honest with Shareholders?
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 6 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 9 . - S. 1-5.

Schönberner, Jan ; Woratschek, Herbert:
Sporting Activities : the Core of Sport Management.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 24 . - S. 1-4.

Schönberner, Jan ; Woratschek, Herbert:
What Do Sponsors Gain? : Sport Sponsorship Objectives.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 7 . - S. 1-4.

2019

Buser, Markus ; Galinski, Lukas ; Woratschek, Herbert ; Germelmann, Claas Christian ; Schönberner, Jan:
Esport : The New Frontier in Sport Sponsorship.
2019
Veranstaltung: 3rd World Association for Sport Management Conference (WASM) , 16.-19.10.2019 , Santiago de Chile.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Understanding Sponsor's Decision-Making Processes : A Conceptualisation of the Sport Sponsorship Decision-Making-Model.
2019
Veranstaltung: 27th European Sport Management Conference (EASM) , 03.-06.09.2019 , Seville, Spain.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Woratschek, Herbert ; Schönberner, Jan ; Buser, Markus:
Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings.
2019
Veranstaltung: 48th European Marketing Academy Conference (EMAC) , 28.-31.05.2019 , Hamburg.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Ellert, Guido:
How are Sport Sponsorship Decisions Made? : Revealing a Hidden Agenda in Manager's Decision-Making.
2019
Veranstaltung: 3rd World Association for Sport Management Conference(WASM) , 16.-19.10.2019 , Santiago de Chile, Chile.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

2018

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as a platform.
2018
Veranstaltung: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018 , 03.-05.12.2018 , Adelaide, Australia.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Woratschek, Herbert ; Buser, Markus ; Schönberner, Jan:
Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integration.
2018
Veranstaltung: Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2018 , 21.-24.11.2018 , Adelaide, Australia.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Sport Sponsorship as Engagement Platform.
2018
Veranstaltung: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model.
2018
Veranstaltung: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

2017

Ellert, Guido ; Schönberner, Jan ; Woratschek, Herbert:
Hidden Agenda in Sports Sponsorship Decisions.
2017
Veranstaltung: 25th European Association for Sport Management Conference (EASM) , September 5-8, 2017 , Bern, Switzerland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Sport Events As A Platform For Sponsoring Engagement : A Conceptual Framework Based On Empirical Insights.
2017
Veranstaltung: 25th European Association for Sport Management Conference (EASM) , September 5-8, 2017 , Bern, Switzerland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )