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Group by: Item Type | Year
Number of items: 7.

Conference item

Woratschek, Herbert ; Schönberner, Jan ; Buser, Markus:
Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings.
2019
Event: 48th European Marketing Academy Conference (EMAC) , 28.-31.05.2019 , Hamburg.
(Conference item: Conference , Speech )

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Actor engagement in sport sponsorship : micro-foundations to conceptualize sponsorship as a platform.
2018
Event: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018 , 03.-05.12.2018 , Adelaide, Australia.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Buser, Markus ; Schönberner, Jan:
Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integration.
2018
Event: Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2018 , 21.-24.11.2018 , Adelaide, Australia.
(Conference item: Conference , Speech )

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Sport Sponsorship as Engagement Platform.
2018
Event: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Conference item: Conference , Speech )

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model.
2018
Event: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Conference item: Conference , Speech )

Ellert, Guido ; Schönberner, Jan ; Woratschek, Herbert:
Hidden Agenda in Sports Sponsorship Decisions.
2017
Event: 25th European Association for Sport Management Conference (EASM) , September 5-8, 2017 , Bern, Switzerland.
(Conference item: Conference , Speech )

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
Sport Events As A Platform For Sponsoring Engagement : A Conceptual Framework Based On Empirical Insights.
2017
Event: 25th European Association for Sport Management Conference (EASM) , September 5-8, 2017 , Bern, Switzerland.
(Conference item: Conference , Speech )

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