Veröffentlichungen "Arnold, Lisa-Marie"

2024

Arnold, Lisa-Marie ; Germelmann, Claas Christian ; Kuhn, Johanna ; Henze, Moritz:
Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? : A Field Study.
2024
Veranstaltung: AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress , June 25-29, 2024 , Bel Ombre, Mauritius.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Paper )

Arnold, Lisa-Marie:
Behavioral Insights for the Common Good : Consumer Decision-Making and (Unintended) Effects of Behavioral Interventions in the Context of Behavioral Public Policy and Social Marketing.
Bayreuth , 2024 . - XIV, 98 S.
( Dissertation, 2024 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00007757

Harnischmacher, Jannike ; Merkl, Lisa-Marie ; Germelmann, Claas Christian:
Nudging Physical Distance During COVID-19 : Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting.
In: Jeseo, Vincent ; Allen, Juliann (Hrsg.): Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023. - Cham : Springer , 2024 . - S. 197-207 . - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science )
ISBN 978-3-031-49038-5
DOI: https://doi.org/10.1007/978-3-031-49039-2_19

Plechatá, Adéla ; Hielkema, Marijke Hiltje ; Merkl, Lisa-Marie ; Makransky, Guido ; Frøst, Michael Bom:
Shifting from Information- to Experience-Based Climate Change Communication Increases Pro-Environmental Behavior Via Efficacy Beliefs.
In: Environmental Communication. Bd. 18 (2024) Heft 5 . - S. 589-609.
ISSN 1752-4040
DOI: https://doi.org/10.1080/17524032.2024.2334727

2023

Merkl, Lisa-Marie ; Diekmann, Larissa ; Germelmann, Claas Christian:
How do Traffic Light Labels work for Food Choices? : Insights of two Empirical Studies on underlying Mechanisms and Effects in Self-Service Canteens: An Abstract.
2023
Veranstaltung: Academy of Marketing Science Annual Conference , 17.-19. Mai 2023 , New Orleans, LA, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

2022

Merkl, Lisa-Marie ; Diekmann, Larissa ; Germelmann, Claas Christian:
Do green traffic-light labels signal healthy, tasty, and filling? : How traffic-light labels impact food perception and food choice in self-service canteens.
2022
Veranstaltung: EMAC Annual Conference 2022 , 24.-27. Mai 2022 , Budapest, Ungarn.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Harnischmacher, Jannike ; Merkl, Lisa-Marie ; Germelmann, Claas Christian:
Following the Tracks of Salience Nudges : Short-Term Effects and Long-Term Wear-Out Effects of a Salience Nudge in a Retail Setting.
2022
Veranstaltung: French-Austrian-German Workshop on Consumer Behaviour , 03. – 05.07.2022 , Saarbrücken, Deutschland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )