Publications "Kunz, Reinhard"

Article in a journal

Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport and Mobile TV : Conceptualization and Empirical Analysis of a Mobile TV Usage Model.
In: Journal of Creative Industries and Cultural Studies. Vol. 7 (2022) Issue 1 . - pp. 22-57.

Mütterlein, Joschka ; Kunz, Reinhard ; Baier, Daniel:
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case.
In: Technological Forecasting and Social Change. Vol. 145 (2019) . - pp. 113-124.
ISSN 0040-1625
DOI: https://doi.org/10.1016/j.techfore.2019.04.019

Siebert, Johannes ; Kunz, Reinhard:
Developing and Validating the Multidimensional Proactive Decision-Making Scale.
In: European Journal of Operational Research. Vol. 249 (2016) Issue 3 . - pp. 864-877.
ISSN 0377-2217
DOI: https://doi.org/10.1016/j.ejor.2015.06.066

Siebert, Johannes ; Kunz, Reinhard:
Die Entwicklung einer Balanced Scorecard mit Value-focused Thinking am Beispiel eines Medienunternehmens.
In: Controlling. Vol. 28 (2016) Issue 3 . - pp. 209-214.
ISSN 0935-0381

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?
In: Sport Marketing Europe. (2007) Issue 3 . - pp. 26-31.

Woratschek, Herbert ; Kunz, Reinhard ; Schafmeister, Guido:
Sport und Medien.
In: Spektrum. (2007) Issue 2 . - pp. 32-33.

Article in a book

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV.
In: Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsmarken : Forum Dienstleistungsmanagement. - Wiesbaden : Gabler , 2008 . - pp. 139-161 . - (Wissenschaft & Praxis )
ISBN 978-3-8349-0609-0
DOI: https://doi.org/10.1007/978-3-8349-9663-3_7

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
Sportmedien Marketing - Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV.
In: Gröppel-Klein, Andrea ; Germelmann, Claas Christian (Hrsg.): Medien im Marketing - Optionen der Unternehmenskommunikation. - Wiesbaden : Gabler , 2008 . - pp. 529-547
ISBN 978-3-8349-0735-6

Woratschek, Herbert ; Hannich, Frank M. ; Kunz, Reinhard ; Sanktjohanser, Maike:
Ist der Ausbeutungsverdacht im Handel noch existent?
In: Schuckel, Marcus; Toporowski, Waldemar (Hrsg.): Theoretische Fundierung und praktische Relevanz der Handelsforschung. - Wiesbaden : Gabler , 2007 . - pp. 5-22
ISBN 978-3-8350-0702-4

Conference item

Baier, Daniel ; Rese, Alexandra ; Mütterlein, Joschka ; Kunz, Reinhard:
Measuring the Acceptance of Mobile Augmented Reality Apps : Surveys and Text Mining Approaches Compared.
2017
Event: 4th European Conference on Data Analysis (ECDA2017) , September 27-29, 2017 , Wroclaw, Poland.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert ; McDonald, Heath:
Sport and Mobile Media : Explaining the Mobile TV Usage from a Consumer Perspective.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , September 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport and Mobile TV : Usage Intention and Motivation.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , September 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Mobile Usage of Digital Media Services : A Cross-National Comparison of German and U.S. Consumers.
2013
Event: Annual Conference of the European Media Management Education Association (EMMA) , June 2013 , Bournemouth, UK.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert:
Marketing New Media - Sport as a Core Driver for Mobile TV.
2012
Event: Conference of the Australian & New Zealand Marketing Academy (ANZMAC) , Dez.2012 , Adelaide, Australia.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert:
The importance of sport for media innovations : Determination of relevant factors of mobile TV adoption with a special focus on sport content.
2012
Event: 18th Annual Conference of the Sport Management Association of Australia and New Zealand (SMAANZ) , Nov.2012 , Sydney, Australia.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert:
Sport and New Media : What is the Role of Sport in Mobile TV Adoption?
2012
Event: 20th Conference of the European Association for Sport Management (EASM) , 18.-21.Sept.2012 , Aalborg, Denmark.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport Media Content on Mobile Devices : Identification and Analysis of Motivational Demand Factors.
2011
Event: EMMA Annual Conference 2011 : Restructuring And Reorientation, Global And Local Media After The Recession , 10.-11.06.2011 , Moskau, Russland.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert:
Strategic Options in a Fragmented Sport Media World.
2010
Event: ANZMAC 2010 , 29.11.-01.12.2010 , Christchurch, New Zealand.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert:
Sport Mobile TV: Motivational Demand Factors.
2010
Event: 16th Conference of the Sport Management Association of Australia and New Zealand , 2010 , Wellington, New Zealand.
(Conference item: Conference , Speech )

Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Mobile TV and Sport: Consumer Motivational Factors.
2010
Event: 18th Conference of the European Association for Sport Management (EASM) , 15.09.-18.09.2010 , Prag, Czech Republic.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Kunz, Reinhard:
Future Challenges and Opportunities in the Fragmented Sport Media Business.
2008
Event: 17th Conference of the Sports Management Association of Australia and New Zealand (SMAANZ) , Fremantle/Perth, Australia.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim ; Kunz, Reinhard:
Co-branding in the spotlight of sport and media : a case study analysis of Schalke 04 TV.
2008
Event: 16th Conference of the Eurpean Association for Sport Management (EASM) , September 2008 , Heidelberg, Germany.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim ; Kunz, Reinhard:
Co-branding in the Spotlight of Sport and Media.
2008
Event: Challenges Facing Football in the 21st Century , Mai 2008 , Bern, Switzerland.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Kunz, Reinhard ; Brehm, Patrick:
International Marketing of the German Football Bundesliga: Exporting a National Sport League to China.
2008
Event: 2nd Workshop of the Heilbronn Business School , März 2008 , Heilbronn, Deutschland.
(Conference item: Workshop , Speech )

Schafmeister, Guido ; Woratschek, Herbert ; Kunz, Reinhard:
Sport Spectator Preferences : What is Their Favourite TV-Sport Programme?
2007
Event: Sport Management Association of Australia and New Zealand Conference (SMAANZ) , 29.11. - 1.12.2007 , Auckland, New Zealand.
(Conference item: Conference , Speech )

Working paper, discussion paper

Lehmann, Christian ; Kunz, Reinhard ; Mütterlein, Joschka:
Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht.
ed.: Bouncken, Ricarda B. . Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation (BWL VI)
Bayreuth , 2015 . - 13 p. - (BaRoS - Bayreuth Reports on Strategy ; 9 )

Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport Media Content on Mobile Devices : Identification and Analysis of Motivational Demand Factors.
Bayreuth : Lehrstuhl für Volkswirtschaftslehre III , 2011 . - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 06-11 )

Kunz, Reinhard ; Woratschek, Herbert ; Strelow, Marcel:
Future Opportunities and Threats in a Fragmented Sport Media World : Trends and Strategic Implications for Sport Media Enterprises.
Bayreuth : Lehrstuhl für Volkswirtschaftslehre III , 2010 . - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 09-10 )

Woratschek, Herbert ; Kunz, Reinhard ; Brehm, Patrick:
International Marketing of the German Football Bundesliga : Exporting a National Sport League to China.
Bayreuth : Lehrstuhl für Volkswirtschaftslehre III , 2008 . - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 01-08 )

Doctoral thesis

Kunz, Reinhard:
Sportinteresse und Mobile TV : Eine empirische Analyse der Einflussfaktoren des Nutzungsverhaltens.
Wiesbaden : Springer Gabler , 2014 . - XXIII, 256 S.
ISBN 3-8349-4514-5
( Doctoral thesis, 2012 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)