Group by:
Item Type |
YearNumber of items: 30.
Article in a journal
Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport and Mobile TV : Conceptualization and Empirical Analysis of a Mobile TV Usage Model.
In: Journal of Creative Industries and Cultural Studies.
Vol. 7
(2022)
Issue 1
.
- pp. 22-57.
Mütterlein, Joschka ; Kunz, Reinhard ; Baier, Daniel:
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case.
In: Technological Forecasting and Social Change.
Vol. 145
(2019)
.
- pp. 113-124.
ISSN 0040-1625
DOI: https://doi.org/10.1016/j.techfore.2019.04.019
Siebert, Johannes ; Kunz, Reinhard:
Developing and Validating the Multidimensional Proactive Decision-Making Scale.
In: European Journal of Operational Research.
Vol. 249
(2016)
Issue 3
.
- pp. 864-877.
ISSN 0377-2217
DOI: https://doi.org/10.1016/j.ejor.2015.06.066
Siebert, Johannes ; Kunz, Reinhard:
Die Entwicklung einer Balanced Scorecard mit Value-focused Thinking am Beispiel eines Medienunternehmens.
In: Controlling.
Vol. 28
(2016)
Issue 3
.
- pp. 209-214.
ISSN 0935-0381
Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?
In: Sport Marketing Europe.
(2007)
Issue 3
.
- pp. 26-31.
Woratschek, Herbert ; Kunz, Reinhard ; Schafmeister, Guido:
Sport und Medien.
In: Spektrum.
(2007)
Issue 2
.
- pp. 32-33.
Article in a book
Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV.
In:
Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsmarken : Forum Dienstleistungsmanagement. -
Wiesbaden
: Gabler
,
2008
. - pp. 139-161
. - (Wissenschaft & Praxis
)
ISBN 978-3-8349-0609-0
DOI: https://doi.org/10.1007/978-3-8349-9663-3_7
Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
Sportmedien Marketing - Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV.
In:
Gröppel-Klein, Andrea ; Germelmann, Claas Christian (Hrsg.): Medien im Marketing - Optionen der Unternehmenskommunikation. -
Wiesbaden
: Gabler
,
2008
. - pp. 529-547
ISBN 978-3-8349-0735-6
Woratschek, Herbert ; Hannich, Frank M. ; Kunz, Reinhard ; Sanktjohanser, Maike:
Ist der Ausbeutungsverdacht im Handel noch existent?
In:
Schuckel, Marcus; Toporowski, Waldemar (Hrsg.): Theoretische Fundierung und praktische Relevanz der Handelsforschung. -
Wiesbaden
: Gabler
,
2007
. - pp. 5-22
ISBN 978-3-8350-0702-4
Conference item
Baier, Daniel ; Rese, Alexandra ; Mütterlein, Joschka ; Kunz, Reinhard:
Measuring the Acceptance of Mobile Augmented Reality Apps : Surveys and Text Mining Approaches Compared.
2017
Event: 4th European Conference on Data Analysis (ECDA2017)
, September 27-29, 2017
, Wroclaw, Poland.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert ; McDonald, Heath:
Sport and Mobile Media : Explaining the Mobile TV Usage from a Consumer Perspective.
2013
Event: 21st Conference of the European Association for Sport Management (EASM)
, September 2013
, Istanbul, Turkey.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport and Mobile TV : Usage Intention and Motivation.
2013
Event: 21st Conference of the European Association for Sport Management (EASM)
, September 2013
, Istanbul, Turkey.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Mobile Usage of Digital Media Services : A Cross-National Comparison of German and U.S. Consumers.
2013
Event: Annual Conference of the European Media Management Education Association (EMMA)
, June 2013
, Bournemouth, UK.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert:
Marketing New Media - Sport as a Core Driver for Mobile TV.
2012
Event: Conference of the Australian & New Zealand Marketing Academy (ANZMAC)
, Dez.2012
, Adelaide, Australia.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert:
The importance of sport for media innovations : Determination of relevant factors of mobile TV adoption with a special focus on sport content.
2012
Event: 18th Annual Conference of the Sport Management Association of Australia and New Zealand (SMAANZ)
, Nov.2012
, Sydney, Australia.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert:
Sport and New Media : What is the Role of Sport in Mobile TV Adoption?
2012
Event: 20th Conference of the European Association for Sport Management (EASM)
, 18.-21.Sept.2012
, Aalborg, Denmark.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport Media Content on Mobile Devices : Identification and Analysis of Motivational Demand Factors.
2011
Event: EMMA Annual Conference 2011 : Restructuring And Reorientation,
Global And Local Media After The Recession
, 10.-11.06.2011
, Moskau, Russland.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert:
Strategic Options in a Fragmented Sport Media World.
2010
Event: ANZMAC 2010
, 29.11.-01.12.2010
, Christchurch, New Zealand.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert:
Sport Mobile TV: Motivational Demand Factors.
2010
Event: 16th Conference of the Sport Management Association of Australia and New Zealand
, 2010
, Wellington, New Zealand.
(Conference item: Conference
,
Speech
)
Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Mobile TV and Sport: Consumer Motivational Factors.
2010
Event: 18th Conference of the European Association for Sport Management (EASM)
, 15.09.-18.09.2010
, Prag, Czech Republic.
(Conference item: Conference
,
Speech
)
Woratschek, Herbert ; Kunz, Reinhard:
Future Challenges and Opportunities in the Fragmented Sport Media Business.
2008
Event: 17th Conference of the Sports Management Association of Australia and New Zealand (SMAANZ)
, Fremantle/Perth, Australia.
(Conference item: Conference
,
Speech
)
Woratschek, Herbert ; Ströbel, Tim ; Kunz, Reinhard:
Co-branding in the spotlight of sport and media : a case study analysis of Schalke 04 TV.
2008
Event: 16th Conference of the Eurpean Association for Sport Management (EASM)
, September 2008
, Heidelberg, Germany.
(Conference item: Conference
,
Speech
)
Woratschek, Herbert ; Ströbel, Tim ; Kunz, Reinhard:
Co-branding in the Spotlight of Sport and Media.
2008
Event: Challenges Facing Football in the 21st Century
, Mai 2008
, Bern, Switzerland.
(Conference item: Conference
,
Speech
)
Woratschek, Herbert ; Kunz, Reinhard ; Brehm, Patrick:
International Marketing of the German Football Bundesliga: Exporting a National Sport League to China.
2008
Event: 2nd Workshop of the Heilbronn Business School
, März 2008
, Heilbronn, Deutschland.
(Conference item: Workshop
,
Speech
)
Schafmeister, Guido ; Woratschek, Herbert ; Kunz, Reinhard:
Sport Spectator Preferences : What is Their Favourite TV-Sport Programme?
2007
Event: Sport Management Association of Australia and New Zealand Conference (SMAANZ)
, 29.11. - 1.12.2007
, Auckland, New Zealand.
(Conference item: Conference
,
Speech
)
Working paper, discussion paper
Lehmann, Christian ; Kunz, Reinhard ; Mütterlein, Joschka:
Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht.
ed.: Bouncken, Ricarda B.
.
Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation (BWL VI)
Bayreuth
,
2015
. - 13 p.
- (BaRoS - Bayreuth Reports on Strategy
; 9
)
Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport Media Content on Mobile Devices : Identification and Analysis of Motivational Demand Factors.
Bayreuth
:
Lehrstuhl für Volkswirtschaftslehre III
,
2011
.
- (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät
; 06-11
)
Kunz, Reinhard ; Woratschek, Herbert ; Strelow, Marcel:
Future Opportunities and Threats in a Fragmented Sport Media World : Trends and Strategic Implications for Sport Media Enterprises.
Bayreuth
:
Lehrstuhl für Volkswirtschaftslehre III
,
2010
.
- (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät
; 09-10
)
Woratschek, Herbert ; Kunz, Reinhard ; Brehm, Patrick:
International Marketing of the German Football Bundesliga : Exporting a National Sport League to China.
Bayreuth
:
Lehrstuhl für Volkswirtschaftslehre III
,
2008
.
- (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät
; 01-08
)
Doctoral thesis
Kunz, Reinhard:
Sportinteresse und Mobile TV : Eine empirische Analyse der Einflussfaktoren des Nutzungsverhaltens.
Wiesbaden
:
Springer Gabler
,
2014
. - XXIII, 256 S.
ISBN 3-8349-4514-5
(
Doctoral thesis,
2012
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
This list was generated on
Sun Dec 8 21:02:16 2024 CET.
[Top of page]
Use this URL to embed this page in external websites:
https://eref.uni-bayreuth.de/XML/person_gndid/1051710022.xml