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Number of items: 24.

Book / Monograph

Creating Marketing Magic and Innovative Future Marketing Trends.
ed.: Stieler, Maximilian
Cham : Springer , 2017
ISBN 978-3-319-45595-2
DOI: https://doi.org/10.1007/978-3-319-45596-9

Article in a journal

Stieler, Maximilian ; Germelmann, Claas Christian:
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem.
In: Marketing : ZFP. Vol. 40 (2018) Issue 4 . - pp. 30-43.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2018-4-30

Stieler, Maximilian ; Kriegl, Bettina:
How do consumers experience the emotional rollercoaster? : a smartphone app to measure emotions continuously.
In: Transfer, Werbeforschung & Praxis. Vol. 64 (2018) Issue 2 . - pp. 43-53.
ISSN 1436-798X

Held, Johanna ; Stieler, Maximilian ; Germelmann, Claas Christian ; Ashworth, Laurence:
When Brand Representatives Act as Sales Associates : Mechanisms and Effects of Native Selling and its Disclosure.
In: Marketing : ZFP. Vol. 39 (2017) Issue 1 . - pp. 44-62.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2017-1-44

Stieler, Maximilian ; Germelmann, Claas Christian:
The ties that bind us : Feelings of social connectedness in socio-emotional experiences.
In: Journal of Consumer Marketing. Vol. 33 (2016) Issue 6 . - pp. 397-407.
ISSN 0736-3761
DOI: https://doi.org/10.1108/JCM-03-2016-1749

Kaiser, Matthias J. ; Stieler, Maximilian:
Was hat Emotionalität mit Business zu tun? : Zur Rolle von Emotionen in (Preis-)Verhandlungen mit der GKV.
In: PM-Report. (2015) Issue 12/15 . - pp. 36-39.

Stieler, Maximilian ; Weismann, Friederike ; Germelmann, Claas Christian:
Co-destruction of value by spectators : the case of silent protests.
In: European Sport Management Quarterly. (January 2014) Issue 1 . - pp. 72-86.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2013.865249

Article in a book

Stieler, Maximilian ; Germelmann, Claas Christian:
Bestimmungsfaktoren des Verbraucherleitbilds aus verhaltenswissenschaftlicher Sicht.
In: Schmidt-Kessel, Martin ; Germelmann, Claas Christian (ed.): Verbraucherleitbilder – Zwecke, Wirkweisen und Maßstäbe. - Jena : JWV Jenaer Wissenschaftliche Verlagsgesellschaft , 2016 . - pp. 181-206 . - (Schriften zu Verbraucherrecht und Verbraucherwissenschaften ; 8 )
ISBN 978-3-938057-41-4

Germelmann, Claas Christian ; Stieler, Maximilian:
Folgen für die politische Kommunikation.
In: Schmidt-Kessel, Martin ; Germelmann, Claas Christian (ed.): Verbraucherleitbilder - Zwecke, Wirkweisen und Maßstäbe. - Jena : JWV Jenaer Wissenschaftliche Verlagsgesellschaft , 2016 . - pp. 207-211 . - (Schriften zu Verbraucherrecht und Verbraucherwissenschaften ; 8 )
ISBN 978-3-938057-41-4

Conference item

Germelmann, Claas Christian ; Stieler, Maximilian:
Athletes As Entrepreneurs : How Can Individual Athletes Initiate Sponsorship Contracts?
2017
Event: 25th Conference of the European Association for Sport Management (EASM) , 05.-08.09.2017 , Bern, Switzerland.
(Conference item: Conference , Speech )

Stieler, Maximilian ; Germelmann, Claas Christian:
Shared Identity In Sport Spectator Crowds Helps To Cope With Negative Game Outcomes.
2017
Event: 25th Conference of the European Association for Sport Management (EASM) , 05.-08.09.2017 , Bern, Switzerland.
(Conference item: Conference , Speech )

Held, Johanna ; Stieler, Maximilian ; Germelmann, Claas Christian:
Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers' Attributional Search : a Structured Abstract.
2017
Event: 44th Academy of Marketing Science Annual Conference (AMS) , 18.-21.05.2016 , Lake Buena Vista, USA.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.1007/978-3-319-45596-9_213

Kaiser, Matthias J. ; Stieler, Maximilian:
Emotions in negotiations : implications from pharma key account management activities towards German Statutory Health Insurances.
2016
Event: EuHEA Conference , 13.-16. Juli 2016 , Hamburg.
(Conference item: Conference , Poster )

Stieler, Maximilian ; Grasser, Niklas ; Germelmann, Claas Christian:
Value Formation in Complex Sport Service Ecosystems : Moving from Dyads to Triads.
2016
Event: 24th Conference of the European Association for Sport Management (EASM) , 07.-10. Sept. 2016 , Warsaw, Poland.
(Conference item: Conference , Speech )

Germelmann, Claas Christian ; Stieler, Maximilian:
Beautiful strangers : psychological sense of community in sports crowds.
2015
Event: North American Society for Sport Management Conference , June, 2015 , Ottawa, Canada.
(Conference item: Conference , Speech )

Held, Johanna ; Stieler, Maximilian ; Germelmann, Claas Christian:
Deceptive retail tactics : The interplay between attribution, perceived deception and moral emotions.
2015
Event: French-Austrian-German Workshop on Consumer Behaviour , 26.-27.11.2015 , Bayreuth.
(Conference item: Conference , Speech )

Germelmann, Claas Christian ; Stieler, Maximilian:
Fan experience in spectator sports and the feeling of social connectedness.
2015
Event: Academy of Marketing Science Annual Conference , 12.-14. Mai, 2015 , Denver, USA.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.1007/978-3-319-26647-3_195

Stieler, Maximilian ; Germelmann, Claas Christian:
A mobile application to evaluate sporting events : measuring consumers' self-reports continuously.
2015
Event: 23rd Conference of the European Association for Sport Management (EASM) , 09.-12.09.2015 , Dublin, Irland.
(Conference item: Conference , Speech )

Neder, Pablo ; Stieler, Maximilian ; Germelmann, Claas Christian:
Why boring brands profit from sport-induced excitation even before the actual event takes places.
2015
Event: 23rd Conference of the European Association for Sport Management (EASM) , 09.-12.09.2015 , Dublin, Irland.
(Conference item: Conference , Speech )

Seufert, Markus ; Stieler, Maximilian ; Germelmann, Claas Christian:
Motives of Football Stadium Visitors and Consequences for Service Desires : a Laddering Approach.
2014
Event: 22th Conference of the European Association for Sport Management(EASM) , 2014 , Coventry, UK.
(Conference item: Conference , Other Presentation type)

Stieler, Maximilian ; Laitila, Osmo ; Germelmann, Claas Christian ; Rasku, Risto:
Personal Values as Predictors of Football and Rally Event Attendence.
2014
Event: 22nd Conference of the European Association for Sport Management (EASM) , Sept. 2014 , Coventry, UK.
(Conference item: Conference , Other Presentation type)

Stieler, Maximilian ; Weismann, Friederike ; Germelmann, Claas Christian:
Co-destruction of value by customers : the example of silent protests.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , September 2013 , Istanbul, Türkei.
(Conference item: Conference , Speech )

Germelmann, Claas Christian ; Stieler, Maximilian ; Röder, Thomas:
Why Students Identify with Their University : a "Students as Active Participants" Paradigm Perspective.
2013
Event: 42nd European Marketing Academy Conference (EMAC) , Juni 2013 , Istanbul, Türkei.
(Conference item: Conference , Speech )

Doctoral thesis

Stieler, Maximilian:
Emotions and social interaction through the lens of service-dominant logic.
Bayreuth , 2018 . - I, 112 p.
( Doctoral thesis, 2017 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

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