Veröffentlichungen "Anderski, Matthias"

2024

Panthen, M. ; Anderski, Matthias ; Ströbel, Tim:
"I wouldn't call myself a brand, but many people say my name could serve as a brand." Exploring a conceptualization and typology of athlete brands.
In: European Sport Management Quarterly. (9 November 2024) .
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2024.2422336

Anderski, Matthias ; Bartsch, Silke ; Puchner, Georg ; Kuhn, Peter ; Ströbel, Tim:
On the way to Player Sustainability : An explorative study to develop a player sustainability index for professional football players.
2024
Veranstaltung: 2nd Sustainable Sports Symposium , 29.09.-01.10.2024 , Heidelberg, Germany.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking Sport Brand Co-creation : An Empirical Examination of Brand Co-creation Performances.
2024
Veranstaltung: 32nd Conference of the European Association for Sport Management (EASM) , 03.09.- 06.09.2024 , Paris, France.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Stegmann, Pascal ; Fuller, Rachel ; Dickson, Geoff ; Ströbel, Tim:
“He's One of Our Own” : An Experimental Study Examining the Effects of Country of Origin and Club Levels on Fans Behavior and Purchase Intentions among Asian Fans of the German Bundesliga.
2024
Veranstaltung: 32nd Conference of the European Association for Sport Management (EASM) , 03.09.- 06.09.2024 , Paris, France.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Stegmann, Pascal ; Fuller, Rachel ; Dickson, Geoff ; Ströbel, Tim:
“He's one of our own!” Examining the impact of transfers to the German Bundesliga on fan behaviour and purchase intention in Asia.
2024
Veranstaltung: AK-IASE Conference 2024 , 20.06.2024 - 22.06.2024 , Universität Bayreuth.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

2023

Anderski, Matthias ; O'Neill, Francis ; Dickson, Geoff ; Fuller, Rachel ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
A Multi-Actor Perspective on Athlete Brand Activism.
2023
Veranstaltung: The Australian and New Zealand Marketing Academy (ANZMAC) 2023 , 04.-06.12.2023 , Dunedin, Otago, New Zealand.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; O'Neill, Francis ; Dickson, Geoff ; Fuller, Rachel ; Ströbel, Tim ; Thompson, Ashleigh-Jane:
Human Brand Activism : Developing an Athlete Brand Activism Continuum Based on a Multi-Actor Perspective.
2023
Veranstaltung: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim ; Ridpath, Bradley David:
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Building from a Multi-Actor Perspective.
2023
Veranstaltung: 2023 CSRI Conference on College Sport , 22.03.2023 bis 24.03.2023 , South Carolina, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms.
In: Journal of Business Research. Bd. 166 (2023) . - 113905.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2023.113905

2022

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim:
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo and Beijing.
2022
Veranstaltung: 19th Sport Marketing Association Annual Conference , 26-28, October 2022 , Charlotte, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Griebel, Lars ; Anderski, Matthias ; Ströbel, Tim:
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?
2022
Veranstaltung: 19th Sport Marketing Association Annual Conference , 26-28, October 2022 , Charlotte, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
2022
Veranstaltung: 30th European Association for Sport Management Conference (EASM) , 06.-08.09.2022 , Innsbruck, Austria.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Riedmüller, Florian ; Ströbel, Tim:
No Player is Bigger than the Club? Examining a Paradigm Shift from Team Identification towards Athlete Brand Identification in Professional Football.
In: Schnitzer, M. ; Happ, E. ; Praxmarer-Kohli, C. ; Schöttel, S. ; Lintumäki, P. ; Konstantopoulos, I. ; Graiff, L. ; Bodet, G. , European Association for Sport Management (Hrsg.): 30th European Sport Management Conference : Book of Abstracts. - Innsbruck : Eigenverlag Innsbruck University , 2022 . - S. 117-119

2021

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
The Role of Digital Engagement Platforms for Athlete Branding.
In: Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland. - Lucerne , 2021 . - S. 9-10

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim:
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the COVID-19 pandemic.
In: Sport und Gesellschaft. Bd. 18 (2021) Heft 1 . - S. 113-117.
ISSN 1610-3181
DOI: https://doi.org/10.1515/sug-2021-0009

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
In: Bodet, Guillaume ; Mueller, Jacqueline (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. , 2021 . - S. 99

Griebel, Lars ; Ströbel, Tim ; Anderski, Matthias:
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective.
In: Bodet, Guillaume ; Mueller, Jacqueline (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. , 2021 . - S. 102