Veröffentlichungen "Brand, Lars"

Artikel in einer Zeitschrift

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE).
In: European Sport Management Quarterly. (8 Oktober 2023) . - S. 1-21.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2023.2264316

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms.
In: Journal of Business Research. Bd. 166 (2023) . - 113905.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2023.113905

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim:
Crises encourage innovations : The 28th European Sport Management Virtual Conference during the COVID-19 pandemic.
In: Sport und Gesellschaft. Bd. 18 (2021) Heft 1 . - S. 113-117.
ISSN 1610-3181
DOI: https://doi.org/10.1515/sug-2021-0009

Griebel, Lars ; Ströbel, Tim ; Woratschek, Herbert:
Integrative Branding - Brand Management in The Light of Value Co-Creation.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 22 . - S. 1-5.

Woratschek, Herbert ; Griebel, Lars:
A Logic of Sport Products : The Traditional Approach in Sport Management.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 01 . - S. 1-3.

Woratschek, Herbert ; Griebel, Lars:
The Logic of Sport Products in Sport Sponsorship.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 05 . - S. 1-4.

Woratschek, Herbert ; Griebel, Lars:
Special Features of the Product in Sport Economics.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 02 . - S. 1-4.

Woratschek, Herbert ; Griebel, Lars:
Special Features of the Product in Sport Management.
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 03 . - S. 1-4.

Woratschek, Herbert ; Griebel, Lars:
Value of Competitive Balance in Sport Management : Insights from the "Big Five".
In: SMAB Relevant Management Insights. Bd. 1 (2020) Heft 4 . - S. 1-4.

Aufsatz in einem Buch

Griebel, Lars ; Ströbel, Tim:
Aufbau und Management von Eventmarken im Sport : Implikationen einer Multi-Akteurs-dominanten Logik für die Eventmarke EURO 2024.
In: Bezold, Thomas ; Pfeffel, Florian (Hrsg.): Die UEFA EURO 2024™ aus sportökonomischer Perspektive : Management, Organisation und Wirkung einer Sportgroßveranstaltung. - Berlin : Erich Schmidt Verlag , 2023 . - S. 285-310
ISBN 978-3-503-23713-5

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
The Role of Digital Engagement Platforms for Athlete Branding.
In: Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland. - Lucerne , 2021 . - S. 9-10

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
In: Bodet, Guillaume ; Mueller, Jacqueline (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. , 2021 . - S. 99

Griebel, Lars ; Ströbel, Tim ; Anderski, Matthias:
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective.
In: Bodet, Guillaume ; Mueller, Jacqueline (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. , 2021 . - S. 102

Veranstaltungsbeitrag

Davies, Melissa ; Griebel, Lars ; Armstrong, Cole:
Branding Across Borders : A Comparative Analysis Of Brand Communication By League-Affiliated Domestic And International Instagram Accounts.
2023
Veranstaltung: Sport Marketing Association Conference (SMA) 2023 , 27.10.2023 , St. Petersburg, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Poster )

Griebel, Lars ; Ströbel, Tim:
ESports Extensions of Sport Brands : Implications for Brand Management.
2023
Veranstaltung: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim ; Ridpath, Bradley David:
Shine Bright Like a Diamond! An Analysis of the NIL Rule and its Impact on Athlete Brand Building from a Multi-Actor Perspective.
2023
Veranstaltung: 2023 CSRI Conference on College Sport , 22.03.2023 bis 24.03.2023 , South Carolina, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Griebel, Lars ; Ströbel, Tim:
Athlete Activism : An Analysis from a Multi-Actor Perspective during the Olympic Games in Tokyo and Beijing.
2022
Veranstaltung: 19th Sport Marketing Association Annual Conference , 26-28, October 2022 , Charlotte, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Griebel, Lars ; Anderski, Matthias ; Ströbel, Tim:
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?
2022
Veranstaltung: 19th Sport Marketing Association Annual Conference , 26-28, October 2022 , Charlotte, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Griebel, Lars ; Ströbel, Tim:
How do Brands evolve? An Exploration of Brand Co-Creation Performances.
2022
Veranstaltung: 51th European Marketing Association Conference (EMAC) , 25.-27.05.2022 , Budapest, Hungary.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )