Veröffentlichungen "Stegmann, Pascal"

2024

Anderski, Matthias ; Stegmann, Pascal ; Dickson, Geoff ; Ströbel, Tim:
The role of athlete brands for the international marketing of professional sports leagues : A case study of the German Bundesliga in Asia.
In: International Journal of Sports Marketing and Sponsorship. (29 November 2024) .
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-07-2024-0162

Anderski, Matthias ; Stegmann, Pascal ; Fuller, Rachel ; Dickson, Geoff ; Ströbel, Tim:
“He's One of Our Own” : An Experimental Study Examining the Effects of Country of Origin and Club Levels on Fans Behavior and Purchase Intentions among Asian Fans of the German Bundesliga.
2024
Veranstaltung: 32nd Conference of the European Association for Sport Management (EASM) , 03.09.- 06.09.2024 , Paris, France.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Sport brands have the power to change the world, don’t they?! Sportklubmarken und ihr Einfluss auf ökologisch nachhaltiges Fanverhalten.
2024
Veranstaltung: AK-IASE Conference 2024 , 20.06.2024 - 22.06.2024 , Universität Bayreuth.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Anderski, Matthias ; Stegmann, Pascal ; Fuller, Rachel ; Dickson, Geoff ; Ströbel, Tim:
“He's one of our own!” Examining the impact of transfers to the German Bundesliga on fan behaviour and purchase intention in Asia.
2024
Veranstaltung: AK-IASE Conference 2024 , 20.06.2024 - 22.06.2024 , Universität Bayreuth.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Brands have the power to change the world, don't they?! An examination of the impact of co-created conscientious brands on pro-environmental behaviours among their consumers.
2024
Veranstaltung: 17th Global Brand Conference , 22.04.2024 - 24.04.2024 , Edinburgh, United Kingdom.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Stegmann, Pascal ; Ströbel, Tim ; Woratschek, Herbert:
Categorizing engagement behavior in sport brand communities : an empirical study informed by social practice theory.
In: Sport Management Review. Bd. 27 (2024) Heft 4 . - S. 544-571.
ISSN 1441-3523
DOI: https://doi.org/10.1080/14413523.2024.2329826

Stegmann, Pascal ; Ströbel, Tim:
Digitale Transformation und Wert-Kokreation im professionellen Teamsport.
In: Behrens, Anton ; Bauers, Sebastian Björn ; Hovemann, Gregor (Hrsg.): Entwicklungstendenzen im Sportmanagement : Struktur- und Wertewandel, Nachhaltigkeit, Globalisierung und Digitalisierung. - Wiesbaden : Springer Gabler , 2024 . - S. 317-337
ISBN 978-3-658-42798-6
DOI: https://doi.org/10.1007/978-3-658-42798-6_15

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE).
In: European Sport Management Quarterly. Bd. 24 (2024) . - S. 1174-1194.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2023.2264316

2023

Stegmann, Pascal ; Moesch, Christian ; Ströbel, Tim:
Sport in a Post-Growth Society : Potential Challenges and Opportunities 2023.
2023
Veranstaltung: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Stegmann, Pascal ; Nagel, Siegfried ; Ströbel, Tim:
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research.
In: European Sport Management Quarterly. Bd. 23 (2023) Heft 4 . - S. 1221-1248.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2021.1976241

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms.
In: Journal of Business Research. Bd. 166 (2023) . - 113905.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2023.113905

Stegmann, Pascal ; Matyas, Daniel ; Ströbel, Tim:
Hype or opportunity? Tokenization as engagement platform in sport marketing.
In: International Journal of Sports Marketing and Sponsorship. Bd. 24 (2023) Heft 4 . - S. 722-736.
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-08-2022-0157

2022

Stegmann, Pascal ; Ströbel, Tim ; O'Reilly, Norman:
Engagement Behavior on Digital Engagement Platforms in Sport : An Experimental Study on the Effects of Actor Embeddedness.
2022
Veranstaltung: European Association for Sport Management Conference (EASM) , September, 5-8, 2022 , Innsbruck, Austria.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Gübeli, C. ; Stegmann, Pascal:
Tech-supported Relationship Management in Professional Spectator Sport Organisations : A Delphi-Study.
2022
Veranstaltung: European Association for Sport Management Conference (EASM) , September, 5-8, 2022 , Innsbruck, Austria.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Stegmann, Pascal ; O'Reilly, Norman ; Ströbel, Tim:
On the social context of actor engagement on digital engagement platforms in sport : An experimental study on the effect of actor embeddedness and actor engagement behavior.
2022
Veranstaltung: Administrative Sciences Association of Canada (ASAC) 2022 , June, 3-7, 2022 , Nova Scotia, Canada.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Stegmann, Pascal ; O'Reilly, Norm ; Ströbel, Tim:
The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experimental Study on Actor Engagement Behavior.
2022
Veranstaltung: 37th North American Society for Sport Management (NASSM) Anual Conference , 01.-05.06.2022 , Atlanta, GA, USA.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

2021

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
The Role of Digital Engagement Platforms for Athlete Branding.
In: Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland. - Lucerne , 2021 . - S. 9-10

Digital transformation in sport : The disruptive potential of digitalization for sport management research.
Hrsg.: Ströbel, Tim ; Stieler, Maximilian ; Stegmann, Pascal
Sport, Business and Management. Bd. 11 (2021) Heft 1 . - 108 S.
ISSN 2042-678X

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
In: Bodet, Guillaume ; Mueller, Jacqueline (Hrsg.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. , 2021 . - S. 99

Ströbel, Tim ; Stieler, Maximilian ; Stegmann, Pascal:
Guest Editorial: Digital transformation in sport : the disruptive potential of digitalization for sport management research.
In: Sport, Business and Management. Bd. 11 (2021) Heft 1 . - S. 1-9.
ISSN 2042-678X
DOI: https://doi.org/10.1108/SBM-03-2021-124

2020

Stegmann, Pascal ; Nagel, Siegfried ; Buser, Markus ; Schönberner, Jan ; Ströbel, Tim ; Woratschek, Herbert:
Co-creation of value in digital interactions : A netnographic analysis of a sport clubs' social network platforms.
2020
Veranstaltung: 28th European Association for Sport Management Conference (EASM) , 17.-25.09.2020 , Online Conference.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Vortrag )

Stegmann, Pascal ; Scheitlin, Yannick ; Ströbel, Tim:
Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Bd. 66 (2020) Heft 1 . - S. 12-19.
ISSN 1436-798X

2019

Stegmann, Pascal ; Ströbel, Tim ; Nagel, Siegfried:
Digital transformation of value creation on sport platforms : A case study analysis.
In: Breitbarth, Tim ; Bodet, Guillaume ; Fernández Luna, Álvaro ; Burillo Naranjo, Pablo ; Bielons, Gerardo (Hrsg.): Connecting sport practice & science : Book of Abstracts. - Sevilla : Universidad Pablo Olavide , 2019 . - S. 352-354
ISBN 978-84-09-14068-8