Institutions of the University of Bayreuth
Chair Business Administration XIII - General Business Administration

Anderski, Matthias ; Fortagne, Marius Arved ; Kapfer, Kevin ; Lis, Bettina ; Ströbel, Tim:
Navigating Fan Reactions : The Role of Innovation Resistance and Acceptance in Smart Stadium Technology Use.
In: Proceedings of the 58th Hawaii International Conference on System Sciences. - Hawaii , 2025 . - pp. 4313-4322

Berz, Jennifer ; Lis, Bettina:
Using Social Media for Branding in Publishing.
In: Online Journal of Communication and Media Technologies. Vol. 1 (2011) Issue 4 . - pp. 193-213.
DOI: https://doi.org/10.29333/ojcmt/2350

Bronner, Rolf ; Lis, Bettina ; Asgarian, Cyrus:
Kurswertreaktionen auf die Ankündigung von Börsenrückzügen.
In: Arbeitspapiere zur empirischen Organisationsforschung, 12/07. - Mainz , 2007 . - (Arbeitspapiere zur empirischen Organisationsforschung ; 39 )

Einwiller, Sabine ; Lis, Bettina ; Ruppel, Christopher ; Sen, Sankar:
When CSR-based identification backfires : Testing the effects of CSR-related negative publicity.
In: Journal of Business Research. Vol. 104 (2019) . - pp. 1-13.
DOI: https://doi.org/10.1016/j.jbusres.2019.06.036

Einwiller, Sabine ; Lis, Bettina ; Sen, Sankar:
Sensitivity of CSR‐based identification in the event of negative publicity.
In: Proceedings of the 2016 SCP Conference. - St. Pete Beach, FL : Society of Consumer Psychology, 2016

Fortagne, Marius Arved ; Anderski, Matthias ; Yagiz, Helin ; Lis, Bettina:
Enhancing Preventive Health through Apps : An Extended Health Belief Model Approach for Widespread Adoption.
In: Proceedings of the 58th Hawaii International Conference on System Sciences. - Hawaii , 2025 . - pp. 3513-3522

Fortagne, Marius Arved:
Human-App Interaction for Disruptive Innovations : User-Centered Contributions to Technology Acceptance and Effects.
Bayreuth , 2025 . - VIII, 45 p.
( Doctoral thesis, 2025 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00008530

Fortagne, Marius Arved ; Lis, Bettina:
Determinants of the purchase intention of non‐fungible token collectibles.
In: Journal of Consumer Behaviour. Vol. 23 (2024) Issue 2 . - pp. 1032-1049.
DOI: https://doi.org/10.1002/cb.2264

Fortagne, Marius Arved ; Brand, Benedikt Martin ; Lis, Bettina:
Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal.
In: International Journal of Innovation and Technology Management. Vol. 21 (2024) Issue 8 . - 2450056.
DOI: https://doi.org/10.1142/S0219877024500561

Fortagne, Marius Arved ; Stichnoth, Kaj-Johanna ; Lis, Bettina:
Technology-induced Strain from Team Communication Platforms : Empirical Evidence for Working from Home.
In: Management Revue. Vol. 35 (2024) Issue 3 . - pp. 300-327.
DOI: https://doi.org/10.5771/0935-9915-2024-3-300

Fortagne, Marius Arved ; Reith, Riccardo ; Nguyen, Khanh ; Lis, Bettina:
Technology Acceptance of Neo-Broker Applications : An Empirical Investigation.
In: International Journal of Innovation and Technology Management. Vol. 20 (2023) Issue 5 . - 2350029.
DOI: https://doi.org/10.1142/S0219877023500293

Fortagne, Marius Arved ; Reith, Riccardo ; Diel, Sören ; Buck, Christoph ; Lis, Bettina ; Eymann, Torsten:
COVID-19 Infection Tracing with Mobile Apps : Acceptance and Privacy Concerns.
In: Proceedings of the 42nd International Conference on Information Systems (ICIS). - Austin, USA , 2021

Fischer, Maximilian ; Reith, Riccardo ; Lis, Bettina:
Paying mobile at the point of sale - a question of culture?
Bayreuth , 2020 . - 49 p.
DOI: https://doi.org/10.15495/EPub_UBT_00004719

Fischer, Maximilian:
Empirische Beiträge zum Konsumentenverhalten in digitalen Medien : Diffusion und Akzeptanz innovativer Technologien.
Bayreuth , 2020 . - IX, 237 p.
( Doctoral thesis, 2020 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00004962

Fischer, Maximilian ; Wömmel, Arna ; Reith, Riccardo ; Lis, Bettina:
A Generation Comparison of Mobile Payment Acceptance Factors : An Empirical Investigation.
In: 25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, Proceedings. - Guimarães, Portugal , 2017 . - pp. 2395-2412

Lis, Bettina ; Fischer, Maximilian:
Analyzing different types of negative online consumer reviews.
In: Journal of Product & Brand Management. Vol. 29 (2020) Issue 5 . - pp. 637-653.
DOI: https://doi.org/10.1108/JPBM-05-2018-1876

Lis, Bettina ; Neßler, Christian:
CSR in Germany : A European Perspective.
In: Schlegelmilch, Bodo B. ; Szőcs, Ilona (ed.): Rethinking Business Responsibility in a Global Context : Challenges to Corporate Social Responsibility, Sustainability and Ethics. - Cham : Springer, 2020 . - pp. 125-133 . - (CSR, Sustainability, Ethics & Governance )
DOI: https://doi.org/10.1007/978-3-030-34261-6_8

Lis, Bettina ; Neßler, Christian ; Ziewiecki, Sandra:
Influencer Marketing.
In: Wirtschaftswissenschaftliches Studium. Vol. 48 (2019) Issue 2/3 . - pp. 55-57.
DOI: https://doi.org/10.15358/0340-1650-2019-2-3-55

Lis, Bettina:
Corporate social responsibility's influence on organizational attractiveness : An investigation in the context of employer choice.
In: Journal of General Management. Vol. 43 (2018) Issue 3 . - pp. 106-114.
DOI: https://doi.org/10.1177/0306307017749627

Lis, Bettina ; Nienstedt, Heinz-Werner ; Günster, Christoph:
No public value without a valued public : An international comparison between Public Service Broadcasters in Germany and the United Kingdom.
In: International Journal on Media Management. Vol. 20 (2018) Issue 1 . - pp. 25-50.
DOI: https://doi.org/10.1080/14241277.2017.1389730

Lis, Bettina ; Neßler, Christian ; Weiss, Maria-Teresa:
Corporate Social Responsibility : Ein Fall für die Balanced Scorecard?
In: Controller Magazin. Vol. 39 (2014) Issue 3 . - pp. 68-71.

Lis, Bettina ; Neßler, Christian:
Corporate Social Responsibility: Mehr als nur PR : Investoren goutieren Nachhaltigkeit.
In: Der Betriebswirt. Vol. 55 (2014) Issue 1 . - pp. 27-31.
DOI: https://doi.org/10.3790/dbw.55.1.27

Lis, Bettina ; Schulz, Jonathan:
Determinants of Passing on Viral Messages : Empirical Analysis of a Viral Marketing Campaign on Facebook.
In: Online Journal of Communication and Media Technologies. Vol. 4 (2014) Issue 4 . - pp. 14-33.
DOI: https://doi.org/10.29333/ojcmt/2484

Lis, Bettina ; Neßler, Christian:
Digitale Mundpropoganda.
In: Wirtschaftsinformatik. Vol. 56 (2014) Issue 1 . - pp. 73-75.
DOI: https://doi.org/10.1007/s11576-013-0398-7

Lis, Bettina ; Neßler, Christian:
Electronic Word of Mouth.
In: Business & Information Systems Engineering. Vol. 6 (2014) Issue 1 . - pp. 63-65.
DOI: https://doi.org/10.1007/s12599-013-0306-0

Lis, Bettina ; Gebhardt, Annika:
Spreading the Ad-Video Virus : Eine Untersuchung zur epidemischen Ausbreitung viraler Werbespots auf YouTube.
In: MedienWirtschaft. Vol. 11 (2014) Issue 3 . - pp. 10-21.
DOI: https://doi.org/10.15358/1613-0669-2014-3-10

Lis, Bettina:
Corporate Social Responsibility beeinflusst die Arbeitgeberattraktivität.
In: PERSONALquarterly. Vol. 65 (2013) Issue 3 . - pp. 37-40.

Lis, Bettina ; Korchmar, Simon:
Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM).
Wiesbaden : Springer Gabler , 2013 . - VI, 83 p.

DOI: https://doi.org/10.1007/978-3-658-01008-9

Lis, Bettina ; Horst, Marian:
Electronic Word of Mouth Impacts : A Spotlight on Customer Integration.
In: Journal of Media Business Studies. Vol. 10 (2013) Issue 4 . - pp. 41-62.
DOI: https://doi.org/10.1080/16522354.2013.11073571

Lis, Bettina:
In eWOM We Trust : A Framework of Factors that Determine the eWOM Credibility.
In: Business & Information Systems Engineering. Vol. 5 (2013) Issue 3 . - pp. 129-140.
DOI: https://doi.org/10.1007/s12599-013-0261-9

Lis, Bettina:
In eWOM We Trust : Ein Modell zur Erklärung der Glaubwürdigkeit von eWOM.
In: Wirtschaftsinformatik. Vol. 55 (2013) Issue 3 . - pp. 121-134.
DOI: https://doi.org/10.1007/s11576-013-0360-8

Lis, Bettina ; Post, Martin:
Television Brand Management.
In: International Journal of Marketing. Vol. 52 (2013) Issue 2 . - pp. 95-106.

Lis, Bettina ; Post, Martin:
What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective.
In: International Journal on Media Management. Vol. 15 (2013) Issue 4 . - pp. 229-244.
DOI: https://doi.org/10.1080/14241277.2013.863099

Lis, Bettina ; Einwiller, Sabine:
When Bad CSR Happens to "Good" Companies : The Moderating Role of Identification.
In: Botti, Simona ; Labroo, Aparna A. (ed.): Making a difference : ACR 2013 proceedings. - Duluth, MN, USA : Association for Consumer Research, 2013 . - p. 795 . - (Advances in Consumer Research ; 41 )

Lis, Bettina ; Neßler, Christian:
Corporate Social Responsibility in der Unternehmensberichterstattung : Bedeutungszuwachs der Preisgabe nicht-finanzieller Leistungsindikatoren.
In: Der Betriebswirt. Vol. 53 (2012) Issue 4 . - pp. 10-14.
DOI: https://doi.org/10.3790/dbw.53.4.10

Lis, Bettina ; Libercka, Lennart ; Nienstedt, Heinz-Werner:
Erfolgreiche Nachrichten-Apps : Was deutsche Verlage von Angeboten aus dem US-Markt lernen können.
In: MedienWirtschaft. Vol. 9 (2012) Issue 3 . - pp. 22-35.
DOI: https://doi.org/10.15358/1613-0669-2012-3-22

Lis, Bettina ; Neßler, Christian:
Good Governance als sinnvolles Instrument zur Wahrung von Eigentümerinteressen : Zum Verhältnis von Corporate Social Responsibility und Corporate Governance.
In: Zeitschrift für Corporate Governance. Vol. 7 (2012) Issue 2 . - pp. 59-63.
DOI: https://doi.org/10.37307/j.1868-7792.2012.02.04

Lis, Bettina:
The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management : An Analysis of Organizational Attractiveness as a Determinant in Employees' Selection of a (Potential) Employer.
In: Management Revue. Vol. 23 (2012) Issue 3 . - pp. 279-295.
DOI: https://doi.org/10.1688/1861-9908_mrev_2012_03_Lis

Lis, Bettina ; Neßler, Christian:
Die Signaling-Theorie als Ansatz zur Erklärung der Wirkung der Corporate Social Responsibility im Rahmen der Arbeitgeberwahl.
In: Kaiser, Stephan ; Kozica, Arjan (ed.): Ethik im Personalmanagement : zentrale Konzepte, Ansätze und Fragestellungen. - Mering : Hampp, 2012 . - pp. 247-265 . - (DNWE-Schriftenreihe ; 21 )

Lis, Bettina ; Nienstedt, Heinz-Werner ; Proner, Patrick ; Yalazi, Gözde ; Mauch, Andreas:
SMEs Going Global : A Comparison of the Internationalization Strategies of Publishers and Online Social Networks.
In: International Review of Management and Marketing. Vol. 2 (2012) Issue 1 . - pp. 1-9.

Lis, Bettina:
Corporate social responsibility : eine empirische Analyse des Einflusses auf potentielle Arbeitnehmer.
Hamburg : Kovač , 2010 . - XX, 342 p. - (Schriftenreihe Nachhaltigkeits-Management ; 3 )

Lis, Bettina ; Bronner, Rolf ; Asgarian, Cyrus:
Going Private-Transaktionen : Eine Bestandsaufnahme des deutschen Kapitalmarktes.
In: Die Unternehmung. Vol. 63 (2009) Issue 4 . - pp. 465-484.

Lis, Bettina:
Der Öffentlichkeitsbegriff bei Hannah Arendt.
Mainz , 2007 . - 155 Bl.
(Master's, 2007, Universität Mainz)

Neßler, Christian ; Lis, Bettina ; Fischer, Maximilian:
Entwicklungsstand des Mobile Payments.
In: Wirtschaftswissenschaftliches Studium. Vol. 45 (2016) Issue 11 . - pp. 611-615.
DOI: https://doi.org/10.15358/0340-1650-2016-11-611

Neßler, Christian ; Lis, Bettina:
Die Bedeutung von CSR im Rahmen der Unternehmensführung.
In: Wirtschaftswissenschaftliches Studium. Vol. 44 (2015) Issue 4 . - pp. 176-181.
DOI: https://doi.org/10.15358/0340-1650-2015-4-176

Neßler, Christian ; Lis, Bettina:
CSR : Controller's Responsibility? Verantwortung als immaterieller Wert.
In: Der Betriebswirt. Vol. 56 (2015) Issue 4 . - pp. 16-19.
DOI: https://doi.org/10.3790/dbw.56.4.16

Neßler, Christian ; Lis, Bettina:
Good Governance – Mehr als nur eine Frage der Regulierung : Operationalisierung des Leitbildes des ehrbaren Kaufmanns.
In: Zeitschrift für Corporate Governance. Vol. 10 (2015) Issue 3 . - pp. 113-115.
DOI: https://doi.org/10.37307/j.1868-7792.2015.03.06

Neßler, Christian ; Lis, Bettina:
Das Ökonomische Prinzip und Unternehmensverantwortung : Corporate Social Responsibility als Marktkraft.
In: UmweltWirtschaftsForum. Vol. 23 (2015) Issue 4 . - pp. 145-151.
DOI: https://doi.org/10.1007/s00550-015-0376-1

Neßler, Christian ; Lis, Bettina:
Corporate Governance – Eine unternehmenskulturelle Frage : "Weiche" Rahmenfaktoren etablieren.
In: Zeitschrift für Corporate Governance. Vol. 9 (2014) Issue 3 . - pp. 106-108.
DOI: https://doi.org/10.37307/j.1868-7792.2014.03.04

Neßler, Christian ; Lis, Bettina:
Signale setzen mit CSR-Reporting.
In: Controlling & Management Review. Vol. 58 (2014) Issue S8 . - pp. 84-90.
DOI: https://doi.org/10.1365/s12176-014-0969-5

Nienstedt, Heinz-Werner ; Lis, Bettina:
More money from media consumers : Paid content and the German newspaper case.
In: Nienstedt, Heinz-Werner ; Russ-Mohl, Stephan ; Wilczek, Bartosz (ed.): Journalism and Media Convergence. - Berlin : de Gruyter, 2013 . - pp. 43-56 . - (Media convergence ; 5 )
DOI: https://doi.org/10.1515/9783110302899

Oesterle, Michael-Jörg ; Lis, Bettina:
Internationales Organisationsmanagement.
In: Kisgen, Stefanie ; Dresen, Anne ; Faix, Werner G. (ed.): International management. - Stuttgart : Steinbeis-Edition, 2013 . - pp. 279-318

Reith, Riccardo ; Fortagne, Marius Arved ; Diel, Sören ; Buck, Christoph ; Lis, Bettina ; Eymann, Torsten:
Pandemic Containment with Digital Measures : Acceptance and Privacy Aspects of Contact Tracing Apps.
In: Proceedings of the 29th European Conference on Information Systems (ECIS). - Marrakech, Morocco , 2021

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
Explaining the intention to use social trading platforms : an empirical investigation.
In: Journal of Business Economics. Vol. 90 (2020) Issue 3 . - pp. 427-460.
DOI: https://doi.org/10.1007/s11573-019-00961-2

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
How to Reach Technological Early Adopters? An Empirical Analysis of Early Adopters' Internet Usage Behavior in Germany.
In: International Journal of Innovation and Technology Management. Vol. 17 (2020) Issue 2 . - 2050010.
DOI: https://doi.org/10.1142/S0219877020500108

Reith, Riccardo ; Buck, Christoph ; Lis, Bettina ; Eymann, Torsten:
Integrating Privacy Concerns Into the Unified Theory of Acceptance and Use of Technology to Explain the Adoption of Fitness Trackers.
In: International Journal of Innovation and Technology Management. Vol. 17 (2020) Issue 7 . - 2050049.
DOI: https://doi.org/10.1142/S0219877020500492

Reith, Riccardo:
Reshaping the Financial Landscape : Contributions to Research on the Acceptance of Innovative Financial Services in Payment, Investment Management and Insurance.
Bayreuth , 2020 . - III, 35 p.
( Doctoral thesis, 2020 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00004898

Reith, Riccardo ; Buck, Christoph ; Walther, Dennis ; Lis, Bettina ; Eymann, Torsten:
How Privacy Affects the Acceptance of Mobile Payment Solutions.
In: Proceedings of the 27th European Conference on Information Systems (ECIS). - Uppsala, Sweden , 2019

Reith, Riccardo ; Fischer, Maximilian ; Lis, Bettina:
How to Reach Early Adopters? An Empirical Analysis of Early Adopters' Internet Usage Behavior : An Abstract.
In: Rossi, Patricia ; Krey, Nina (ed.): Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). - Cham : Springer, 2019 . - pp. 905-906
DOI: https://doi.org/10.1007/978-3-030-02568-7_254

Ziewiecki, Sandra:
Influencer Marketing - Eine empirische Untersuchung des Einflusses des Influencer Marketings und von Influencern auf die Kaufabsicht.
Bayreuth , 2021 . - 278 p.
( Doctoral thesis, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.15495/EPub_UBT_00005419