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Number of items: 72.

Book / Monograph

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Value Co-creation in Sport Management.
Abingdon, Oxon, UK : Routledge , 2015
ISBN 978-1-138-91505-3

Article in a journal

Popp, Bastian ; Horbel, Chris ; Germelmann, Claas Christian:
Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors : Insights From Two Prototypical Communities.
In: International Journal of Sport Communication. Vol. 11 (2018) Issue 3 . - pp. 339-368.
ISSN 1936-3915
DOI: https://doi.org/10.1123/ijsc.2018-0082

Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
In: Journal of Retailing and Consumer Services. Vol. 35 (March 2017) . - pp. 46-56.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2016.11.006

Popp, Bastian ; Woratschek, Herbert:
Consumer–brand identification revisited : An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth.
In: Journal of Brand Management. (February 2017) . - pp. 1-21.
ISSN 1479-1803
DOI: https://doi.org/10.1057/s41262-017-0033-9

Maier, Christopher ; Woratschek, Herbert ; Ströbel, Tim ; Popp, Bastian:
Is it really all about money? : A study on incentives in elite team sports.
In: European Sport Management Quarterly. Vol. 16 (July 2016) Issue 5 . - pp. 592-612.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2016.1188841

Popp, Bastian ; Woratschek, Herbert:
Introducing branded communities in sport for building strong brand relations in social media.
In: Sport Management Review. Vol. 19 (2016) Issue 2 . - pp. 183-197.
ISSN 1441-3523
DOI: https://doi.org/10.1016/j.smr.2015.06.001

Popp, Bastian ; Germelmann, Claas Christian ; Jung, Benjamin:
We love to hate them! : Social media-based anti-brand communities in professional football.
In: International Journal of Sports Marketing and Sponsorship. Vol. 17 (2016) Issue 4 . - pp. 349-367.
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-11-2016-018

Popp, Bastian ; Wilson, Bradley ; Horbel, Chris ; Woratschek, Herbert:
Relationship building through Facebook brand pages : The multifaceted roles of identification, satisfaction and perceived relationship investment.
In: Journal of Strategic Marketing. (2015) .
ISSN 1466-4488
DOI: https://doi.org/10.1080/0965254X.2015.1095226

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
The sport value framework : a new fundamental logic for analyses in sport management.
In: European Sport Management Quarterly. Vol. 14 (January 2014) Issue 1 . - pp. 6-24.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2013.865776

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Value co-creation in sport management.
In: European Sport Management Quarterly. Vol. 14 (January 2014) Issue 1 . - pp. 1-5.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2013.866302

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Roth, Stefan:
"Verrückte Typen" : eine videografische Studie über Fußballfans.
In: Spektrum. (2007) Issue 2/07 . - pp. 34-37.

Article in a book

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Videographic analysis of "Weird Guys" : what do relationships mean to football fans?
In: Zhang, James J. ; Pitts, Brenda G. , World Association for Sport Management (ed.): The Global Football Industry : Marketing Perspectives. - London ; New York : Routledge , 2018 . - pp. 210-236
ISBN 978-0-8153-6056-8

Popp, Bastian ; Woratschek, Herbert:
Sport, Social Media and Online Communities.
In: Wagner, Ulrik ; Storm, Rasmus K. ; Nielsen, Klaus (ed.): When sport meets business : Capabilities, Challenges, Critiques. - Los Angeles : Sage , 2017 . - pp. 120-136
ISBN 978-1-4739-4804-4

Woratschek, Herbert ; Popp, Bastian ; Horbel, Chris:
Merkmalsorientierte Ansätze der Qualitätsmessung.
In: Corsten, Hans ; Roth, Stefan (ed.): Handbuch Dienstleistungsmanagement. - München : Vahlen , 2016 . - pp. 1197-1217
ISBN 978-3-8006-5242-6

Popp, Bastian:
Online Communities im Sport [im Erscheinen].
In: Woratschek, Herbert ; Ströbel, Tim (Hrsg.): Sportmanagement. - Stuttgart : Kohlhammer , 2016
ISBN 978-3-17-020419-5

Horbel, Chris ; Woratschek, Herbert ; Popp, Bastian:
Value Co-Creation.
In: Corsten, Hans ; Roth, Stefan (ed.): Handbuch Dienstleistungsmanagement. - München : Vahlen , 2016 . - pp. 63-78
ISBN 978-3-8006-5242-6

Popp, Bastian ; Horbel, Chris ; Woratschek, Herbert:
Wertkette, Wertshop und Wertnetzwerk.
In: Corsten, Hans ; Roth, Stefan (ed.): Handbuch Dienstleistungsmanagement. - München : Vahlen , 2016 . - pp. 507-517
ISBN 978-3-8006-5242-6

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Ströbel, Tim:
Service-Quality-Value-Framework : Eine Integration von zentralen Forschungsansätzen im Dienstleistungsmanagement.
In: Bartsch, Silke ; Blümelhuber, Christian (Hrsg.): Always Ahead im Marketing : Offensiv, digital, strategisch. - Wiesbaden : Springer , 2015 . - pp. 99-116
ISBN 978-3-658-09029-6
DOI: https://doi.org/10.1007/978-3-658-09030-2

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
The sport value framework : a new fundamental logic for analyses in sport management.
In: Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian (Hrsg.): Value Co-creation in Sport Management. - Abingdon, Oxon, UK : Routledge , 2015 . - pp. 6-24
ISBN 978-1-138-91505-3

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Value Co-creation in Sport Management.
In: Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian (Hrsg.): Value Co-creation in Sport Management. - Abingdon, Oxon, UK : Routledge , 2015 . - pp. 1-5
ISBN 978-1-138-91505-3

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Value Creation im Sport : Von der Integrativität zum Sport Value Framework.
In: Fließ, Sabine ; Haase, Michaela ; Jacob, Frank ; Ehret, Michael (Hrsg.): Kundenintegration und Leistungslehre. - Wiesbaden : Springer Fachmedien , 2015 . - pp. 135-155
ISBN 978-3-658-07447-0
DOI: https://doi.org/10.1007/978-3-658-07448-7_9

Popp, Bastian:
Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung.
In: Roth, Stefan (Hrsg.): Aktuelle Beiträge zur Dienstleistungsforschung. - Wiesbaden : Springer Gabler , 2013 . - pp. 151-169
ISBN 978-3-658-00253-4 ; 978-3-658-00252-7

Woratschek, Herbert ; Horbel, Chris ; Roth, Stefan ; Popp, Bastian:
Der Einsatz der Videographie im Dienstleistungsmanagement : eine Analyse von “verrückten Typen”.
In: Benkenstein, Martin (Hrsg.): Neue Herausforderungen an das Dienstleistungsmarketing. - Wiesbaden : Gabler , 2008 . - pp. 19-40 . - (Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing )
ISBN 978-3-8349-0891-9
DOI: https://doi.org/10.1007/978-3-8349-9697-8

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Identifikation von Servicelücken bei Dienstleistungsunternehmen : die Anwendung des ISL-Ansatzes am Beispiel einer multifunktionalen Sportanlage.
In: Gouthier, Matthias H. J. ; Coenen, Christian ; Schulze, Henning S. ; Wegmann, Christoph (Hrsg.): Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen. - Wiesbaden : Gabler , 2007 . - pp. 287-303
ISBN 978-3-8349-0688-5
DOI: https://doi.org/10.1007/978-3-8349-9544-5_17

Conference item

Popp, Bastian ; Germelmann, Claas Christian:
Nature and Multifaceted Consequences of Facebook-Based Anti-brand Communities in Sport : an Abstract.
2017
Event: 44th Academy of Marketing Science Annual Conference (AMS) , 18.-21.05.2016 , Lake Buena Vista, USA.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.1007/978-3-319-45596-9_89

Woratschek, Herbert ; Mühlbeyer, Johanna ; Popp, Bastian:
Customer Engagement Platforms : towards a better Understanding through Customer Roles in Sport Events.
2016
Event: 24th Conference of the European Association for Sport Management (EASM) , 07.-10. September 2016 , Warsaw, Polen.
(Conference item: Conference , Speech )

Mühlbeyer, Johanna ; Woratschek, Herbert ; Popp, Bastian ; Fehrer, Julia:
Revisiting and Theorizing Customer Engagement in Sport.
2016
Event: 24th Conference of the European Association for Sport Management (EASM) , 07.-10. September 2016 , Warsaw, Polen.
(Conference item: Conference , Speech )

Popp, Bastian ; Germelmann, Claas Christian ; Horbel, Chris:
Nature And Consequences Of Social Media-Based Anti-Brand Activism Against Sponsors And Investors Of Sport Teams.
2016
Event: 2016 AMS 19th World Marketing Congress , 20.-22.07.2016 , Paris, France.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.1007/978-3-319-47331-4_182

Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert ; Wilson, Bradley:
Context Matters : How Context Shapes Sport Event Experience and Spectators Value.
2015
Event: French-Austrian-German Research Workshop on Consumer Behaviour , 26.-27. Nov. 2015 , Bayreuth.
(Conference item: Workshop , Speech )

Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert ; Wilson, Bradley:
Same Game – Different Experience: How Context Influence Event Experience And Spectator Perceptions.
2015
Event: 23rd European Association of Sport Management Conference , 09.-12.09.2015 , Dublin, Ireland.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.13140/RG.2.1.4110.1280

Popp, Bastian ; Horbel, Chris ; Germelmann, Claas Christian:
Social Network-Based Anti-Brand Communities Opposing Sponsors of Sport Teams.
2015
Event: 23rd European Association of Sport Management Conference , 09.-12.09.2015 , Dublin, Ireland.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.13140/RG.2.1.1668.9124

Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert ; Wilson, Bradley:
Same Game - Different Experience : How Context Influence Event Experience And Spectator Perceptions.
2015
Event: 23rd European Association for Sport Management Conference , 9.-12. Sept. 2015 , Dublin, Ireland.
(Conference item: Conference , Speech )

Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert:
Context-Dependent Co-Creation of Event Experience and Value.
2015
Event: The 2015 Naples Forum on Service , 09.-12. June 2015 , Naples, Italy.
(Conference item: Conference , Speech )

Popp, Bastian ; Horbel, Chris ; Wilson, Bradley:
Tell Me Who You Are! The Effectiveness of Personalising Online Customer Reviews.
2015
Event: 44th Annual Conference of the European Marketing Academy (EMAC 2015) , 26.-29.05.2015 , Leuven, Belgien.
(Conference item: Conference , Paper )

Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert:
Sportevents im Kontext : Der Einfluss kontextspezifischer Akteure auf den wahrgenommenen Wert der Zuschauer.
2015
Event: 19. Jahrestagung des Arbeitskreises Sportökonomie , 24.-25.04.2015 , Leipzig.
(Conference item: Conference , Paper )

Popp, Bastian ; Germelmann, Claas Christian ; Jung, Benjamin:
Social Media-basierte Anti-Brand Communities im Sport – Charakteristika und Relevanz für Sportmarken und Sponsoren.
2015
Event: 18. Workshop Dienstleistungsmarketing , 26.-28.02.2015 , Berlin, Deutschland.
(Conference item: Workshop , Speech )

Popp, Bastian ; Woratschek, Herbert:
The Moderating Role of Trust in Facebook on the Dynamics of Identification, Satisfaction and Loyality towards Facebook Brand Pages of Football Clubs.
2014
Event: 22nd Conference of the European Association for Sport Management (EASM) , Sept. 2014 , Coventry, UK.
(Conference item: Conference , Speech )

Horbel, Chris ; Wilson, Bradley ; Popp, Bastian:
The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty Towards Facebook Brand Pages.
2014
Event: 43rd European Marketing Academy Conference (EMAC) , Juni 2014 , Valencia, Spain.
(Conference item: Conference , Speech )

Popp, Bastian ; Germelmann, Claas Christian ; Woratschek, Herbert:
Can Online Anti-Brand Communities Devalue Sponsorship Engagements? Findings from a Mixed Methods Study from the Sports Context.
2014
Event: 43rd European Marketing Academy Conference (EMAC) , Juni 20114 , Valencia, Spain.
(Conference item: Conference , Speech )

Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert:
Wie wichtig sind Kundenzufriedenheit, & Markenidentifikation für die Kundenloyalität? Der Einfluss der Verhaltensunsicherheit.
2013
Event: 17. Workshop Dienstleistungsmarketing , November 2013 , München, Deutschland.
(Conference item: Workshop , Speech )

Popp, Bastian ; Horbel, Chris ; Woratschek, Herbert:
Branded Communities im Markenmanagement - die bessere Alternative zu Brand Communities? Eine theoretische und empirische Untersuchung am Beispiel einer Branded Online Community zum Thema Fußball.
2013
Event: 17. Workshop Dienstleistungsmarketing , November 2013 , München, Deutschland.
(Conference item: Workshop , Speech )

Jung, Benjamin ; Popp, Bastian ; Germelmann, Claas Christian:
Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , September 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Popp, Bastian ; Horbel, Chris ; Woratschek, Herbert:
Online Brand Communities: Loyal to the Community or the Brand.
2013
Event: 42nd European Marketing Academy Conference (EMAC) , June 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Jung, Benjamin ; Popp, Bastian ; Germelmann, Claas Christian:
Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG.
2013
Event: 7th International Research Days on Marketing Communications , 18.-19.04.2013 , Wolfsburg, Deutschland.
(Conference item: Workshop , Speech )

Horbel, Chris ; Popp, Bastian ; Woratschek, Herbert:
The Effects of Customer Satisfaction and Consumer-Brand Identification on Customer Loyalty Revisited: The Moderating Role of Market Uncertainty.
2013
Event: 42nd European Marketing Academy Conference (EMAC) , Juni 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Popp, Bastian:
Der Einfluss des Preisgünstigkeitsurteils und der Markenidentifikation auf die Service-Profit Chain.
2012
Event: 16. Workshop Dienstleistungsmarketing , 22.-24.03.2012 , Kaiserslautern, Deutschland.
(Conference item: Workshop , Speech )

Woratschek, Herbert ; Popp, Bastian ; Horbel, Chris:
The effects of customer-brand identification, customer satisfaction and price acceptability on customer loyalty intentions.
2012
Event: 41st European Marketing Academy Conference (EMAC) , Lisboa, Portugal.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert ; Horbel, Chris:
The importance of social interactions in virtual brand communities for retaining customers and inducing WOM.
2012
Event: 41st European Marketing Academy Conference (EMAC) , 2012 , Lissabon, Portugal.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
The sport value framework : a new fundamental logic for analyses in sport management.
2012
Event: 20th Conference of the European Association for Sport Management (EASM) , 2012 , Aalborg, Denmark.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert:
The Use of Branded Communities in Sport Marketing as an Alternative to Brand communities: The Case of a German Football Community.
2012
Event: 20th Conference of the European Association for Sport Management (EASM) , Aalborg, Denmark.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Co-creation, identification and the service-profit chain : the case of sport events.
2011
Event: 19th Conference of the European Association for Sport Management (EASM) , September 2011 , Madrid, Spain.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert:
Gaining and Retaining Customers through Brands and Brand Communities - Satisfaction or Identification as Key Drivers?
2011
Event: 40th European Marketing Academy Conference (EMAC) , May 24-27, 2011 , Ljubljana, Slovenia.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert ; Horbel, Chris:
The importance of social interactions in virtual brand communities for retaining customers and inducing WOM.
2011
Event: 19th International Colloquium in Relationship Marketing (ICRM) , September 27-30, 2011 , Rochester, USA.
(Conference item: Conference , Speech )

Roth, Stefan ; Woratschek, Herbert ; Popp, Bastian ; Robbert, Thomas:
Increasing profits by combining different price discrimination measures : the joint impact of price negotiations and price bundling.
2010
Event: 39th European Marketing Academy Conference (EMAC) , June 1-4, 2010 , Copenhagen, Denmark.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert:
Branded Communities as an Alternative to Brand Communities: the Case of a German Football Community.
2010
Event: 18th International Colloquium in Relationship Marketing (ICRM) , September 27-30, 2010 , Henley-on-Thames, UK.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Extending the service-profit chain : the role of identification and co-creation.
2010
Event: 39th European Marketing Academy Conference (EMAC) , June 1-4, 2010 , Copenhagen, Denmark.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert:
Branded Communities as an Alternative Branding Concept to Brand Communities: The Case of a German Football Community.
2009
Event: 38th European Marketing Academy Conference (EMAC) , May 26-29, 2009 , Nantes, France.
(Conference item: Conference , Speech )

Horbel, Chris ; Woratschek, Herbert ; Popp, Bastian:
Extending the Service-Profit-Chain: The Case of Football Fans und Visitors.
2009
Event: 38th European Marketing Academy Conference (EMAC) , May 26-29, 2009 , Nantes, France.
(Conference item: Conference , Speech )

Horbel, Chris ; Woratschek, Herbert ; Popp, Bastian:
A modification of the Service-Profit-Chain - the influence of identification and different dimensions of service quality.
2009
Event: 17th Colloquium in Relationship Marketing (ICRM) , Maastricht, The Netherlands.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert:
Neuronale Netze und multiple Regressionen im Dienstleistungsmanagement - Ein methodischer und empirischer Vergleich für den Einsatz in dekompositionellen Kundenzufriedenheitsmessungen bei komplexen Dienstleistungen.
2008
Event: 8. Dienstleistungskolloquium , 13.06.2008 , Kaiserslautern, Deutschland.
(Conference item: Workshop , Speech )

Popp, Bastian ; Woratschek, Herbert ; Horbel, Chris ; Roth, Stefan:
Neural networks and multiple regression in services management.
2008
Event: 36th European Marketing Academy Conference (EMAC), Reykjavik University, Department of Business , May 22-25, 2008 , Reykjavik, Iceland.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert ; Roth, Stefan:
Motives for participation in virtual brand communities.
2008
Event: 37th European Marketing Academy Conference (EMAC), University of Brighton , May 27-30, 2008 , Brighton, UK.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
"Once the club, always the club!" : football fans as brand communities?
2008
Event: 16th Conference of the Eurpean Association for Sport Management (EASM) , 2008 , Heidelberg, Germany.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Horbel, Chris ; Roth, Stefan ; Popp, Bastian:
Eine videografische Analyse von „verrückten Typen“ – Welche Bedeutung haben Beziehungen für Fußballfans.
2007
Event: 12. Workshop Dienstleistungsmarketing , 15.-17.03.2007 , Rostock, Deutschland.
(Conference item: Workshop , Speech )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
"Once the club, always the club!" : football fans as brand communities?
2007
Event: 8th European Advances in Consumer Research Conference (EACR) , July 11-14, 2007 , Milan, Italy.
(Conference item: Conference , Speech )

Popp, Bastian ; Woratschek, Herbert ; Schafmeister, Guido:
How to get innovative sports successfully broadcasted?
2006
Event: 81st Annual Conference of the Western Economic Association International (WEAI) , June 29-July 3, 2006 , San Diego, USA.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Roth, Stefan:
A videographic analysis of “weird guys” : what do relationships mean to football fans?
2006
Event: 14th International Colloquium in Relationship Marketing (ICRM) , September 13-16, 2006 , Leipzig.
(Conference item: Conference , Speech )

Working paper, discussion paper

Woratschek, Herbert ; Popp, Bastian:
Branded Communities as an Alternative Branding Concept to Brand communities: The Case of a German Football Community.
Bayreuth : Univ., Rechts- und Wirtschaftswiss. Fak. , 2010 . - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 07-10 )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Extending the service-profit chain : the role of identification and co-creation.
Bayreuth : Univ., Rechts- und Wirtschaftswiss. Fak. , 2010 . - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 06-10 )

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Roth, Stefan:
A videographic analysis of “weird guys” : what do relationships mean to football fans?
Bayreuth : Univ., Rechts- und Wirtschaftswiss. Fak. , 2007 . - 22 p. - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 05-07 )

Complete issue of a journal

Value co-creation in sport management.
ed.: Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian
European Sport Management Quarterly. Vol. 14 (2014) Issue 1 . - 109 p.
ISSN 1618-4742

Doctoral thesis

Popp, Bastian:
Markenerfolg durch Brand Communities : Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren.
Wiesbaden : Gabler , 2011 . - XXII, 267 p.
ISBN 978-3-8349-2906-8
( Doctoral thesis, 2010 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultä)
DOI: https://doi.org/10.1007/978-3-8349-6712-1

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