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Book / Monograph

Ströbel, Tim:
Die Einflussfaktoren der Markenbewertung im Sport - Eine empirische Analyse der Zusammenhänge bei Klubmarken.
Wiesbaden : Gabler , 2012 . - XX, 210 p. - (Marken- und Produktmanagement )
ISBN 978-3-8349-3580-9
DOI: https://doi.org/10.1007/978-3-8349-3581-6

Article in a journal

Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfaction and Team Loyalty.
In: Journal of Global Sport Management. (29 January 2019) .
ISSN 2470-4075
DOI: https://doi.org/10.1080/24704067.2018.1531354

Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
How well do you know your spectators? : A study on spectator segmentation based on preference analysis and willingness to pay for tickets.
In: European Sport Management Quarterly. Vol. 19 (2019) Issue 2 . - pp. 178-200.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2018.1499790

Ströbel, Tim ; Maier, Christopher ; Woratschek, Herbert:
How to reduce turnover intention in team sports? : Effect of organizational support on turnover intention of professional team sports athletes.
In: Sport, Business and Management. Vol. 8 (2018) Issue 2 . - pp. 98-117.
ISSN 2042-678X
DOI: https://doi.org/10.1108/SBM-05-2017-0032

Woratschek, Herbert ; Durchholz, Christian ; Maier, Christopher ; Ströbel, Tim:
Innovations in Sport Management : The Role of Motivations and Value Co-Creation at Public Viewing Events.
In: Event Management. Vol. 21 (2017) Issue 1 . - pp. 1-12.
ISSN 1525-9951

Maier, Christopher ; Woratschek, Herbert ; Ströbel, Tim ; Popp, Bastian:
Is it really all about money? : A study on incentives in elite team sports.
In: European Sport Management Quarterly. Vol. 16 (July 2016) Issue 5 . - pp. 592-612.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2016.1188841

Woratschek, Herbert ; Ströbel, Tim:
Sport Marketing News Around the World: Germany.
In: Sport Marketing Quarterly. Vol. 18 (2009) Issue 2 . - pp. 118-119.
ISSN 1061-6934

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?
In: Sport Marketing Europe. (2007) Issue 3 . - pp. 26-31.

Article in a book

Woratschek, Herbert ; Schafmeister, Guido ; Ströbel, Tim:
Export of national sport leagues.
In: Dodds, Mark ; Heisey, Kevin ; Ahonen, Aila (ed.): Routledge Handbook of International Sport Business. - Abingdon, Oxon : Routledge , 2018 . - pp. 3-14 . - (Routledge international handbooks )
ISBN 978-1-138-89154-8

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian ; Ströbel, Tim:
Service-Quality-Value-Framework : Eine Integration von zentralen Forschungsansätzen im Dienstleistungsmanagement.
In: Bartsch, Silke ; Blümelhuber, Christian (Hrsg.): Always Ahead im Marketing : Offensiv, digital, strategisch. - Wiesbaden : Springer , 2015 . - pp. 99-116
ISBN 978-3-658-09029-6
DOI: https://doi.org/10.1007/978-3-658-09030-2

Woratschek, Herbert ; Ströbel, Tim ; Maier, Christopher ; Durchholz, Christian:
Wertschöpfungsorientiertes Qualitätsmanagement einer Sportliga.
In: Lames, Martin ; Kolbinger, O. ; Siegle, M. ; Link, D. (Hrsg.): Fußball in Forschung und Lehre. - Hamburg : Feldhaus , 2014 . - pp. 212-218 . - (Schriften der Deutschen Vereinigung für Sportwissenschaft ; 240 )
ISBN 978-3-88020-617-5

Woratschek, Herbert ; Ströbel, Tim:
Eignung von Markenbewertungsansätzen im Sport.
In: Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler , 2014 . - pp. 433-446
ISBN 978-3-8349-3695-0
DOI: https://doi.org/10.1007/978-3-8349-3695-0_21

Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Sportsponsoring und Co-Branding - innovative Markenstrategien zur Bildung von Allianzen.
In: Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler , 2014 . - pp. 107-123
ISBN 978-3-8349-2751-4
DOI: https://doi.org/10.1007/978-3-8349-3695-0_6

Ströbel, Tim ; Woratschek, Herbert:
Brand Equity Models in the Spotlight of Sportbusiness.
In: Södermann, Sten ; Dolles, H. (Hrsg.): Handbook of Research on Sport and Business. - Cheltenham : Edward Elgar , 2013
ISBN 978-1-8498-0005-1

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV.
In: Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsmarken : Forum Dienstleistungsmanagement. - Wiesbaden : Gabler , 2008 . - pp. 139-161 . - (Wissenschaft & Praxis )
ISBN 978-3-8349-0609-0
DOI: https://doi.org/10.1007/978-3-8349-9663-3_7

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
Sportmedien Marketing - Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV.
In: Gröppel-Klein, Andrea ; Germelmann, Claas Christian (Hrsg.): Medien im Marketing - Optionen der Unternehmenskommunikation. - Wiesbaden : Gabler , 2008 . - pp. 529-547
ISBN 978-3-8349-0735-6

Woratschek, Herbert ; Schafmeister, Guido ; Ströbel, Tim:
Sind neue Perspektiven zur Modellierung der Wertschöpfung in Sportorganisationen notwendig?
In: Klein, Marie-Luise ; Kurscheidt, M. (Hrsg.): Neue Perspektiven ökonomischer Sportforschung. - Schorndorf : Hofmann , 2007 . - pp. 99-116 . - (Sportökonomie ; 9 )
ISBN 978-3-7780-8369-7

Woratschek, Herbert ; Schafmeister, Guido ; Ströbel, Tim:
A new paradigm for sport management in the German Football Market.
In: Desbordes, Michel (Hrsg.): Marketing and Football: An international perspective. - Amsterdam : Elsevier , 2006 . - pp. 163-185
ISBN 0-7506-8204-3

Conference item

Ströbel, Tim ; Woratschek, Herbert ; Winterstein, Tom:
Have You Thought About The Club's Image? : The Role Of Sport Club Image For Sponsoring Goals.
2017
Event: European Association for Sport Management Conference(EASM) , September 5-8, 2017 , Bern, Switzerland.
(Conference item: Conference , Speech )

Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert:
How to Avoid Fan Protests Against Ticket Prices : an Empirical Analysis in German Basketball.
2017
Event: 2nd World Association for Sport Management Conference (WASM) , June 20-23, 2017 , Kaunas, Lithuania.
(Conference item: Conference , Speech )

Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert:
Preference Analysis and Willingness-to-Pay for Sport Tickets : a Choice-Based Conjoint Analysis in German Basketball.
2016
Event: 24th Conference of the European Association for Sport Management (EASM) , 07.-10. September 2016 , Warsaw, Polen.
(Conference item: Conference , Speech )

Ströbel, Tim ; Woratschek, Herbert ; Maier, Christopher:
The Development of a Value-Based Performance Measurement System for Sport Leagues : the Case of a German Junior Sport League.
2016
Event: 24th Conference of the European Association for Sport Management (EASM) , 07.-10. September 2016 , Warsaw, Polen.
(Conference item: Conference , Speech )

Maier, Christopher ; Woratschek, Herbert ; Ströbel, Tim:
Antecedents of Performance : the Role of Incentives and Job Satisfaction in Professional Team Sports.
2015
Event: 23rd European Association of Sport Management Conference , 09.-12.09.2015 , Dublin, Ireland.
(Conference item: Conference , Speech )

Ströbel, Tim ; Woratschek, Herbert ; O'Reilly, Norm ; Durchholz, Christian:
Fan Identification and Fan Loyalty: The Role of Merchandising Consumption Behaviour – A Comparative Analysis of Basketball Fans in the United States of America and Germany.
2015
Event: 23rd European Association of Sport Management Conference , 09.-12.09.2015 , Dublin, Ireland.
(Conference item: Conference , Speech )

O'Reilly, Norm ; Ströbel, Tim ; Woratschek, Herbert ; Nadeau, John:
Investigating the Importance of Place Image Dimensions on Travel Intentions in the Context of the Olympic Games.
2015
Event: 23rd Conference of the European Association for Sport Management (EASM) , 9.-12.09.2015 , Dublin, Ireland.
(Conference item: Conference , Speech )

Ströbel, Tim ; Pfahl, Michael ; O'Reilly, Norm ; Ridpath, David Bradley ; Woratschek, Herbert:
International Co-Branding as Strategic Advantage of Sport Business Programs : A Case Study of Ohio University and University of Bayreuth.
2015
Event: 5th Conference of the Alliance for Sport Business (ASB) , 22.-23.03.2015 , Ohio, USA.
(Conference item: Conference , Speech )

Maier, Christopher ; Woratschek, Herbert ; Ströbel, Tim:
Monetary incentives : explaining the motivational effects of individual bonuses and team bonuses on professional team sport athletes.
2014
Event: 22nd Conference of the European Association for Sport Management (EASM) , Sept. 2014 , Coventry, UK.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim ; Maier, Christopher:
Value-based quality controlling of a sport league.
2014
Event: 22nd Conference of the European Association for Sport Management (EASM) , Sept. 2014 , Coventry, UK.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim ; Maier, Christopher:
Qualitätsmanagement einer Sportliga - Messung der Qualität am Beispiel der B-Juniorinnen-Bundesliga.
2014
Event: 18. Jahrestagung des Arbeitskreis Sportökonomie , Mai 2014 , Bayreuth.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim:
Are public viewing events value networks?
2014
Event: Guest Lecture at Ohio University, Center for Sports Administration , März 2014 , Athens, USA.
(Conference item: Other Event type, Speech )

Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Merchandising im Sport.
2014
Event: AG-Sitzung der Beko Basketball Bundesliga (Beko BBL) , Januar 2014 , Bonn, Deutschland.
(Conference item: Other Event type, Speech )

Woratschek, Herbert ; Ströbel, Tim ; Maier, Christopher:
Qualitätsmanagement einer Sportliga.
2013
Event: 24. Jahrestagung der dvs-Kommission Fußball , November 2013 , Weiler/Allgäu, Deutschland.
(Conference item: Other Event type, Speech )

Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Merchandising: Boost for Fan Identification and Fan Loyalty? - An Empirical Analysis of Professional Basketball Clubs in Germany.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , September 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Ströbel, Tim ; Woratschek, Herbert:
Bewertung von Sportmarken - Eine empirische Analyse des Zusammenhangs von Markenstärke und Markenwert.
2013
Event: 17. Jahrestagung des Arbeitskreises Sportökonomie , 02.-04.05.2013 , München.
(Conference item: Conference , Speech )

Ströbel, Tim:
Sport Brand Equity : Current Status Quo and Future Relevance.
2012
Event: Guest Lecture at the Sport Business School Finland , Nov. 2012 , Vierumäki, Finland.
(Conference item: Other Event type, Lecture )

Ströbel, Tim ; Woratschek, Herbert ; Germelmann, Claas Christian ; Geserer, Jan:
Academic Sport Management Programmes as Brands?! - An Empirical Analysis of the "Sport, Business & Law" Programme at the University of Bayreuth.
2012
Event: 20th Conference of the European Association for Sport Management (EASM) , September 2012 , Aalborg, Denmark.
(Conference item: Conference , Speech )

Ströbel, Tim ; Woratschek, Herbert:
Evaluation of Sport Brands - An Empirical Analysis of the Interplay between Brand Strength and Brand Equity.
2011
Event: 19th Conference of the European Association for Sport Management (EASM) , September 2011 , Madrid, Spain.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim:
Markenbewertung im Sport.
2010
Event: 7. Deutscher Sportökonomie-Kongress , November 2010 , Köln, Deutschland.
(Conference item: Conference , Speech )

Preuß, Holger ; Ströbel, Tim:
Innovative Place Branding during Olympic Games - Case Studies from Turin 2006, Beijing 2008 and Vancouver 2010.
2010
Event: 18th Conference of the European Association for Sport Management (EASM) , September 2010 , Prag, Czech Republic.
(Conference item: Conference , Speech )

Ströbel, Tim:
Markenmanagement im Sport : Zusammenhang zwischen Markenwert und Markenstärke.
2010
Event: Gastvorlesung an der Universität Mainz , Mainz, Germany.
(Conference item: Other Event type, Lecture )

Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Co-branding - Ein neuer Weg zur Erfüllung zusätzlicher Motivationen von Sportkonsumenten.
2010
Event: 14. Jahrestagung des Arbeitskreis Sportökonomie , Mai 2010 , Saarbrücken.
(Conference item: Conference , Speech )

Ströbel, Tim:
Measuring brand equity and brand strength : an innovative approach in sport management.
2010
Event: 3. Nachwuchsworkshop des Arbeitskreises Sportökonomie , Mai 2010 , Saarbrücken, Deutschland.
(Conference item: Workshop , Speech )

Ströbel, Tim ; Woratschek, Herbert:
Sport Brand Equity - Witchcraft or Sound Practices?
2009
Event: 17th Conference of the European Association for Sport Management (EASM) , Amsterdam, The Netherlands.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim:
Brand equity models in sports : rainsing the bar for an adequate methodological approach.
2008
Event: 14th Conference of the Sport Management Association of Australia and New Zealand (SMANZ) , Perth, Australia.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim ; Kunz, Reinhard:
Co-branding in the spotlight of sport and media : a case study analysis of Schalke 04 TV.
2008
Event: 16th Conference of the Eurpean Association for Sport Management (EASM) , September 2008 , Heidelberg, Germany.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Durchholz, Christian ; Ströbel, Tim ; Schafmeister, Guido:
Current situation of the academic German sport management education and the future concept of Bayreuth's master of science in sport, business & law.
2008
Event: 16th Conference of the European Association for Sport Management (EASM) , September 2008 , Heidelberg, Germany.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim ; Kunz, Reinhard:
Co-branding in the Spotlight of Sport and Media.
2008
Event: Challenges Facing Football in the 21st Century , Mai 2008 , Bern, Switzerland.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim:
Brand creation of professional sport organisations : the truth about the implementation of brand strategies from a managerial perspective.
2007
Event: 13th Conference of the Sport Management Association of Australia and New Zealand (SMANZ) , November 2007 , Auckland, New Zealand.
(Conference item: Conference , Speech )

Woratschek, Herbert ; Ströbel, Tim:
An analysis of brand creation of sport organisations.
2007
Event: 15th Conference of the European Association for Sport Management (EASM) , September 2007 , Torino, Italy.
(Conference item: Conference , Speech )

Schafmeister, Guido ; Woratschek, Herbert ; Ströbel, Tim:
Are new perspectives for modelling value creation processes in sport organisations necessary?
2006
Event: 8th Conference of International Association of Sport Economics (IASE) , May 4-6, 2006 , Bochum, Germany.
(Conference item: Conference , Speech )

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